Italian style and local botanicals for the new products that accompany Casta, the first grappa created in 2017 for mixing.
EXCELLENCE EVEN IN THE APERITIF: BITTER, VERMOUTH AND GIN, THE CASTAGNER DISTILLERY LAUNCHES THE MIXOLOGY RANGE.
Castagner, the Italian signature of excellence for quality spirits, after having revolutionized the world of grappa, also faces the aperitif segment with two symbolic proposals of this Italian ritual: Bitter Castagner and Vermouth Castagner. The “Mixology project”, born in 2017 with Casta, the grappa created for mixing and joined in 2021 by Gin Vitae, is thus completed with two new products also made in house and with a strong connection with the grapes and the territory .
«We have created a complete line for the aperitif», explains the founder of the Treviso distillery, Roberto Castagner, who today runs the company together with his children Silvia, Giulia and Giovanni and his nephew Carlo. The renewed attention to the world of mixing responds to a market need first and foremost, but is also the result of careful work by Carlo Castagner who in recent years has meticulously and passionately followed the entire infusion process according to the rules of the herbal school and production of gin, bitters and vermouth and who today has become an expert also trained in these new product categories.
«We wanted to characterize these new creations – continues Roberto Castagner – with a strong bond with our DNA – the grape – and our territory: the Bitter, in fact, is infused with Treviso PGI radicchio; in Vermouth some botanicals are infused in Glera, the Prosecco vine, as a tribute to our Hills of Conegliano Valdobbiadene, a UNESCO World Heritage Site; Gin Vitae, however, represents a tribute to our bond with grapes: it is, in fact, obtained from an exclusive recipe based on juniper, vine leaves and 9 other botanicals infused and then distilled in our stills.
Castagner’s choice to focus on the aperitif segment is not accidental, but is the result of an expansion project which from the focus on the end of the meal with grappas and bitters moves to an expanded vision with the protection of new strategic moments of consumption.
According to the latest data from the Federvini Observatory and TradeLab, in fact, the aperitif is one of the segments with the best prospects for future development. The Italian ritual par excellence is clearly growing with 14 million Italians consuming it outside the home, for a total turnover of 4.5 billion euros.
According to Castagner, therefore, it remains essential to continue to control the grappa market with products increasingly aimed at satisfying the needs of the modern consumer, but it is also important to know how to evolve by looking at new markets and new consumption opportunities.
Since 1996 the master distiller has been able to innovate grappa which from an iconic traditional product has become a modern distillate with an international profile, facing new changes with confidence and vision for the future. «Our 2024/2027 objective – concludes Roberto Castagner – is to transform our distillery, which historically has always been dedicated to the production of quality grappa, into a point of reference for the production of spirits and other traditional Italian spirit drinks such as bitters and vermouth. The lowest common denominator, for grappa as for our new creations, is the application of our quality standards: all our products have a strong link with the territory, they are made “to perfection”, in our plants, according to our style and our recipes. To face the new challenges facing the market we continuously invest in research and innovation in order to acquire new skills and reach the level of know-how established with grappa. We also want to transfer our identity style to other products, as we did with the Italian distillate par excellence, innovating it so that the consumer’s experience is consistent in terms of quality and message. We make our spirits with pride, believing in Italianness as an essential value of our style.”