Consorzio Barbera d’Asti e Vini del Monferrato is pleased to present the partner of the Barbera D’Asti Wine Festival: the artistic collective Cracking Art, who will invade the city of Asti during the Festival with their sensational works.
For the first edition of the Barbera D’Asti Wine Festival , which will be held in the city of Asti from Friday 6 to Sunday 15 September 2024 , there will also be space for art with the wonderful outdoor installation by the Cracking Art collective. Spreading awareness on the subject of sustainability and biodiversity: the objective of the artistic collective is perfectly in line with themes that are very dear to the Barbera d’Asti and Monferrato Wines Consortium , the driving force behind the Festival. “ This contamination between the world of wine and other types of cultural realities is of great importance and significance for us – says Vitaliano Maccario , President of the Consortium – above all, because the philosophy of attention to recycling and the importance of biodiversity that underlies the works of art created by the collective is one of the most deeply rooted consortium values. With this project we intend to raise awareness of issues related to sustainability, promoting the interesting combination of art and wine, which, we are sure, will fascinate the general public ”. Small, medium and large sculptures including the iconic Chiocciola, surprising creatures in regenerated plastic, will invade the historic center of Asti: brightly colored animals make the heart of the city an open-air art gallery, a special museum without barriers where the protagonists are always nature and respect for it. Cracking Art works are also this: unexpected insertions of fantasy elements that populate the real world to reinterpret it and give different meanings. Each work fits into the context to give a message, to interpret the place or to give an unexpected vision of a known place. In fact, plastic is transformed and becomes a means of communication: from a simple material of common use and a substance potentially harmful to the environment, it is shaped becoming a decorative element and source of inspiration. The Cracking Art installations – a movement born in the 90s, known worldwide for its attention to the environment, for its strong ecological commitment and for the practice of regeneration that has made its creations iconic – fit into and confront the history and architecture of the places that host them and come to life with the empathic interactions that are established with the public. Each work, with the subject represented, is the bearer of a message that each visitor is called to interpret and spread.