On October 20th and 21st Modena becomes the Italian capital of champagne.
More than 900 champagnes representing 167 companies. Everything is ready again this year in Modena for the most important event in Italy dedicated to the world of champagne. Two days of tastings and master classes of the highest level.
There are now just a few days left until the opening of the 7th edition of Champagne Experience , a reference event in Italy dedicated to champagne that will take place in the spaces of ModenaFiere on Sunday 20 and Monday 21 October 2024. The event is organized by Excellence – Società Italiana Distributori e Importatori Srl, a company that brings together twenty-one of the largest Italian importers and distributors of excellent wines and spirits.
This edition will also offer professionals and enthusiasts a unique opportunity to deepen their knowledge of the world of champagne thanks to the presence of more than 900 labels for tasting representing 167 entities divided between historic Maisons and small vignerons .
The exhibition subdivision of the wines, based on their geographical origin, corresponding to the different production areas of Champagne – Montagne de Reims, Vallée de la Marne, Côte des Blancs, Côte des Bar – in addition to the “classic maisons” gathered in a specific area, is confirmed again this year within the five thousand square meters of the ModenaFiere Pavilions.
“ The Champagne Experience organizational machine is ready to welcome all the professionals, operators and champagne lovers who have already registered,” says Luca Cuzziol , president of the Italian Distributors and Importers Society. “The places available for the master classes are almost sold out, which, like every year, represent a highlight of the event and allow for in-depth study of specific topics thanks to the presence of exclusive guests and highly professional speakers.”
There will be 6 master classes, divided into two days of the event. It starts on Sunday 20 October , at 12.30 with the master class entitled “ FROM CHOUILLY TO MESNIL-SUR-OGER ”, led by one of the most expert journalists and champagne promoters in Italy, Alberto Lupetti : it will not be a generic comparison of Blanc de Blancs, but a real sensory journey that will allow participants to understand the small, but decisive, differences of two terroirs that are very close to each other.
At the same time, sommelier Luca Boccoli will lead the engaging meeting “ THE DARKNESS BEYOND THE PERLAGE ”, a master class where participants will taste 6 cuvées blindfolded, guided by a great blind taster.
Champagne Experience cannot fail to have a speaker from beyond the Alps and this year Geoffrey Orban will be present, director of Educavin, consultant and trainer who for over 20 years has been committed and working for the dissemination and knowledge of Champagne: he combines parcel studies with geo-sensorial tastings of the land, to understand the interactions between soil, vine and fruit. There will be two meetings that will see him as protagonist and presenter, always on Sunday 20 October: the first, entitled: “ AUBE, RICEYS AND MONTGUEUX ” at 2.00 pm, the second, “ QUALITY BETWEEN SMALL AND LARGE MAISON ” at 3.30 pm.
On Monday 21 October, two more master classes will see Alberto Lupetti as speaker: starting at 12.30 with “ DA BOUZY AD AY ” and ending at 15.30 with “ COTEAUX CHAMPENOIS ”.
This year, the collaboration between Modena Champagne Experience and Champagne de Vignerons is renewed, an association created in 2001 by the Syndicat Général des Vignerons de la Champagne with the aim of spreading the work carried out by small vignerons.
Finally, the calendar of events includes a series of Sponsor Classes, organized by the partners of Champagne Experience, dedicated not only to champagne, but also to excellent products from the Emilia region. In this regard, this year too, the Consorzio del Formaggio Parmigiano Reggiano and the Consorzio Tutela Lambrusco will be present as partners of the event.
All catering services during the event will be provided by the Modena a Tavola Consortium, while the wine services will be provided by ONAV (National Organization of Wine Tasters), a historic partner of Champagne Experience.
Champagne Experience takes place under the patronage of the Municipality of Modena and with the support of the Modena Chamber of Commerce : their contribution and presence alongside the event are essential for the organization of this important event.