An innovative line of products designed for those who cannot or do not want to drink alcohol, but also for the simply curious. The branding project created with the SID of Padua.
The new SEEP brand is coming to the market. Just grapes , a line of quality non-alcoholic drinks with a pleasant, contemporary and fun profile, the result of the total dealcoholization of 100% Italian wine and grape must .
Among the core values of the project are sensitivity and inclusiveness towards those who, for temporary or permanent needs, must reduce or avoid the intake of alcoholic beverages. The reasons can be many: diets, specific pathologies, pregnancies, cultural and religious reasons (it is certified Halal), sports, professional or responsibility reasons (vehicle drivers). But SEEP. Just grapes is also dedicated to all those who are curious about the growing market of No-Low alcohol , in particular Millennials and Gen Z , who are also attracted by the aesthetics and the fresh and captivating colors that distinguish the brand.
The SEEP. Just grapes project was born from a personal purpose of its creators, Gianni Tagliapietra and Alessia Zanin , sommeliers, gourmands and owners of the company Hungrycircle srl of Breganze (Vicenza) specialized in the innovation of consumer products and design.
“For some years we have been pursuing with ever greater conviction the health purpose of reducing alcohol consumption – explains Gianni Tagliapietra –. The substitute drinks we have tasted, however, have not convinced us: too high in calories, sweet and not suitable for experimenting in the kitchen. From a personal need, therefore, we began to study with great curiosity the No-Low alcohol market until we created our selection of drinks with a fresh and pleasant taste that allows us to play with food pairings and maintain the ritual of sharing a bottle”.
The branding project was conceived, created and developed thanks to the collaboration with a team of Gen Z creatives, the students of SID in Padua , supported by the Galileo Visionary District team.
“We chose to work with young designers to dispel together a rigid vision of sobriety, presenting it as a cool , casual but conscious choice,” explains Alessia Zanin . “Zero anxiety, zero hassle” is one of the recurring slogans in our communication, with which we highlight the positive aspects of the choice not to drink alcohol by defining an ironic and cheerful tone of voice. The result is a fresh, playful, colorful brand, in perfect harmony with the Gen Z audience.”
The selection consists of five drinks to be enjoyed chilled: Bolla Bianca Extra Dry , Bolla Rosata Extra Dry , Bianco , Rosato and Rosso Superiore , each with its own personality, to satisfy a cross-section of the public, as well as various sharing opportunities, from aperitifs to pairings with finger food, up to first and second courses.
SEEP. means “to filter” , a direct reference to the reverse osmosis dealcoholization process in which the wine is filtered through membranes to separate it from the alcohol, to which must is then added to rebalance the product. At the same time SEEP. phonetically recalls the word “sip” which means “to sip” . The payoff Just grapes , on the other hand, underlines how these are zero-alcohol drinks, produced entirely and simply from grapes , nothing else.