From 3 to 6 February, in Riva del Garda, DI OGNUNO will tell you how to design hospitality with design spaces accessible to everyone.
This continues the collaboration started last year between the leading event in the Ho.Re.Ca. sector, Village for all – V4A and Lombardini22.
Hospitality – The Salone dell’Accoglienza renews its commitment to inclusive and accessible hospitality with the second edition of DI OGNUNO, the multi-year project
developed in collaboration with Lombardini22 and Village for all – V4A.
After last year’s success, which saw the “Di Nessuno” reception as the protagonist, also with the creation of a digibook and an audiobook with useful tips for operators for
rethinking spaces in an inclusive way, this year the experiential area explores an essential, central and shared moment: breakfast.
The Inclusive Breakfast Room “DI OGNUNO” aims to demonstrate how careful planning can transform accessibility needs into spatial ability, making the
breakfast an experience of true inclusion for all people, regardless of their needs. “The project investigates inclusivity in every detail and from all angles,
considering not only the physical aspects of each person, guest or hospitality professional, but also the sensorial, cultural and food ones. With DI OGNUNO we want to show how it is possible to create beautiful, functional and inclusive spaces, capable of welcoming every guest and generating social and economic value” – comments Alessandra Albarelli, General Manager of Riva del Garda Fierecongressi.
At Hospitality 2025, the DI OGNUNO area – located in the center of Pavilion C2 – will offer food for thought and concrete solutions, showing how it is possible to design an environment capable of overcoming architectural barriers thanks to accessible routes, height-adjustable tables, clear and legible signage. Without forgetting how to promote sensory inclusion, with balanced acoustics and lighting designed to respond to different sensitivities and create a welcoming and relaxing atmosphere. The space will also provide suggestions on how to respond to dietary needs, with a proposal that takes intolerances, allergies and ethical and personal choices into account, accompanied by simple, easy and detailed information.
49th EDITION
GARDA RIVER
EXHIBITION CENTRE
FROM 3 TO 6 FEBRUARY 2025
www.hospitalityriva.it
In terms of breakfast, in fact, food inclusiveness is a relevant element considering that, according to Istat 2022-2024 data, 12.7% of Italians suffer from food intolerances, with a significant prevalence of sensitivity to lactose and gluten, while the AILI – Italian Lactose Intolerant Association highlights that in our country almost 50% of the population suffers from lactose intolerance, often asymptomatic. Hence the importance of hospitality that is increasingly attentive and sensitive to different dietary needs, to help promote a culture of hospitality that respects different needs, traditions and rhythms of life.
“We are proud to continue to propose innovative, accessible and comfortable formats through the application of the principles of Universal Design to the hospitality sector, from the trade fair sector, through hospitality and all accommodation facilities. Together with our partners Riva del Garda
Fierecongressi and Village for all – V4A, this year we are investigating the theme of inclusiveness in the breakfast room, a universal and shared moment – says Cristian Catania, Head of Universal Design in Lombardini22. – Demonstrating that all spaces can be designed to be welcoming and usable by everyone is fundamental in the development of each of our projects. We want to offer practical solutions that are an inspiration to operators in the hospitality industry for
expand its potential user base.”
The space will be divided into two areas that represent comfort and discomfort, guiding visitors through a direct comparison between uncomfortable situations and comfortable spaces. This is to highlight the daily obstacles linked to non-inclusive design and the design solutions that make us perceive how the breakfast area can become a welcoming environment that offers well-being and accessibility for all, eliminating physical and mental barriers.
The design of the experiential area was studied taking into account ESG principles both in use – also with the reuse of components from last year’s stand to optimize resources, reduce consumption and enhance them over time – and in the choice of materials. Added to this is a neuroscientific approach to improve the perception of well-being in spaces with an effective arrangement of elements, flows and experience design, with solutions that take into account the desires and needs of each person and the inclusion of sensory activators such as Lighting Design, Olfactive Design and Acoustic Design. “Accessible hospitality does not only mean offering rooms for people with accessibility needs, but must embrace all the services available to Guests. Convivial moments such as the
breakfast are essential and must be accessible to all. Improving the quality
49th EDITION
GARDA RIVER
EXHIBITION CENTRE
FROM 3 TO 6 FEBRUARY 2025
www.hospitalityriva.it
of the experience represents both an ethical duty and an economic opportunity. As we always say: same place, same price, more guests” – says Roberto Vitali, Administrator and Co-founder of Village for all – V4A.
DI OGNUNO is not just an exhibition area, but an invitation to rethink hospitality, a laboratory of ideas and solutions to help the hospitality sector evolve towards a model
more inclusive. At Hospitality 2025, the topic of accessibility will be transversal and, in addition to this specific area, will also be addressed in the numerous training events and with the
thematic itineraries dedicated to different eating needs and habits.
“Accessible hospitality is based on spaces and services that are accessible to all and on the presence of adequately trained staff, essential elements to meet the needs of the HoReCa sector.
– concludes Giovanna Voltolini, Exhibition Manager of Hospitality. – With this project, Hospitality offers a 360° vision of the sector, addressing the theme of inclusion as a fundamental and transversal value: from experiential areas to training moments, up to
to the exhibition offering.”
To facilitate entrepreneurs, professionals and hospitality designers, Hospitality with Village for all – V4A and Lombardini22 has created in the 2024 edition the digibook and audiobook “UNIVERSAL DESIGN IN HOSPITALITY: A REFLECTION FOR ALL AND OF EACHONE” with
the aim of exploring the meaning of universal design in the sector, highlighting the importance for hotels and non-hotel facilities to propose quality solutions for everyone. The Digibook and the audiobook are available from the page dedicated to the project.
The 2025 edition of Hospitality – The Welcome Exhibition is scheduled at the Riva del Garda Exhibition Centre from 3 to 6 February. See you at breakfast, because inclusion begins with a daily gesture that unites everyone.