Cocchi Vermouths are confirmed as among the favorites of great international bartenders, conquering first place in the Best Selling Brands and Top Trending Brands categories of the Annual Brands Report, edited by the British magazine Drinks International.
The Annual Brands Report, based on the preferences of the most influential professionals in the beverage industry, is considered one of the most authoritative rankings in the world. The research is conducted on 100 establishments chosen from those that have appeared in recent editions of The World’s 50 Best Bar (1-100), the Spirited Awards of Tales of the Cocktail, as well as national competitions such as the 50 Best Bars of North America and Asia and other competitions such as the Class Bar Awards similar competitions around the world.
This double recognition replicates last year’s success and consolidates the historic Asti-based company as an essential reference brand for the best bartenders in the world.
Cocchi proudly celebrates this milestone, which testifies to the constant appreciation and uncompromising quality of its products, undisputed protagonists of international mixology.
THE INVESTIGATION METHOD
The annual Drinks International Report draws up top ten rankings for product categories (not only Vermouth but also Gin, Bitters, Whisky for example), according to a double ranking: the Best Selling one, which takes as indicators the sales volumes in the specific channel of high-level bars, and the Top Trending one, which rewards the trendiest brands.
The rankings are compiled based on the feedback of a panel of industry experts (restaurant owners, bar managers and bartenders) on the three best labels of their restaurants for each of the two rankings.
“The consistency of quality and service over the years: these are the levers with which Cocchi has conquered and maintained this leading role. A great result for the brand but also for the denomination “Vermouth di Torino”, brought here to the top of the charts – says the CEO of Cocchi, Roberto Bava -. We were also very pleased by the statement in the Sunday Times by Jane MacQuitty: « Cocchi Vermouth di Torino is a festive negroni essential from the gold-standard vermouth producer ». Our Vermouth confirms itself as a classic in the category”.