BEVERAGE IS THE PROTAGONIST WITH AN ENTIRE DEDICATED PAVILION AND A SPECIAL PROGRAMMING FOR THE SOLOBIRRA, SPAZIO VIGNAIOLO AND RPM-RIVA PIANETA MIXOLOGY AREAS.
Hospitality – The Hospitality Show also this year offers an exclusive and complete showcase on the world of beverages, with wholesalers, suppliers and producers for one of the driving sectors of the global economy, in an unmissable meeting between exhibitors, visitors and buyers.
There will be plenty of space for beverages throughout the C3 pavilion – from beer to liqueurs, waters, roasters and coffees, wineries, infusions and juices, up to non-alcoholic drinks – and in the three special areas that will liven up pavilion B4 until Wednesday 5 February: Solobirra , dedicated to craft beer, Spazio Vignaiolo for an in-depth look at wine tourism, and RPM-Riva Pianeta Mixology reserved for the art of mixology.
“ The beverage market in Italy continues to grow, offering important opportunities to the Ho.Re.Ca. world – explains Giovanna Voltolini, Exhibition Manager of Hospitality-Il Salone dell’Accoglienza . – With a total estimated value of 160 billion euros (Circana 2024 data), the out-of-home sector is constantly evolving, with new trends that stimulate the creativity of producers and the search for innovative solutions by hospitality operators. ”
In the Spazio Vignaiolo, the collaboration with the Consorzio Vignaioli del Trentino continues, bringing to the fair a collective of 80 wineries, from Trentino and with representatives from Valpolicella, Marche and other Italian regions. All the companies are members of FIVI – Federazione Italiana Vignaioli Indipendenti , guaranteeing an authentic experience and a deep connection with the territory. The Hospitality stage is the perfect showcase for companies that stand out for limited production, artisanal care and authenticity of the products and have the opportunity to create connections, explore collaborations and discover new business opportunities.
In addition to the tasting stands, Spazio Vignaiolo hosts the Wine Arena , an area dedicated to training and learning with a rich program of meetings and tastings for industry professionals, which opens on Monday 3 February at 11:00 with an inaugural toast. Among the most interesting events, the Consorzio Vignaioli del Trentino will delve into the evolution of wine tourism: on 3 February at 15:00 there will be the talk “ Enoturismo Trentino, economia in anteriore ” with the presentation of the latest data from the sector that highlight the ever-increasing importance of the sector in the socioeconomic panorama of the territory; on Tuesday 4 February, after the morning in-depth discussion at 11:00 on the relationship between AI and professionals, at 15:00 Barbara Nappini, president of the Board of Directors of Slow Food Italia , will take the stage for an overview of sustainability, lifestyles and new consumption models; the cycle ends with the meeting “ Tourist potential of the wine product ” which examines the fundamental role of cellars and producers in tourist attractiveness, scheduled for Wednesday 5 February at 11:00.
Also in the Wine Arena, on February 5th at 11:00 an analysis on the “ Tourist potential of the wine product ”, while at 14:30 an event curated by Wine Meridian to discover the economic value of wine tourism and its future prospects entitled “ Presentation of wine tourism data 2024 and focus on direct sales opportunities ”. Following, the award ceremony for the Best Wine Hospitality Manager , the competition that celebrates the best wine tourism professionals. The day will end with a networking moment dedicated to the creation of the Hospitality Manager Manifesto. During all three days at 13:00, in collaboration with Slow Food Trentino-Alto Adige , the Slow Food Chefs will talk about their role as promoters of local food systems and custodians of biodiversity.
One of the main new features for 2025 is represented by the experiential initiatives of H Experience that also involve RPM – Riva Pianeta Mixology with The Spirits Escape : an immersive journey in stages through four Rooms designed to awaken all the senses. An engaging and multisensory journey lasting about 30 minutes (upon reservation via the Hospitality Digital Space app) in which, under the guidance of expert mixologists, in a continuous dialogue between real and virtual, bartenders and restaurant and hotel professionals will be able to try their hand at experimenting with innovative tequila-based cocktails.
In the Mixology Arena , visitors will be able to sign up for masterclasses led by the companies present, focusing on the world of mixology. An opportunity to learn more about the characteristics of the labels on display and how to best use them. On Monday 3 February, the event begins at 2:30 pm with a tasting experience for a journey through the flavours of coffee in modern mixology. This will be followed by five meetings moderated by Carlo Vischi, a consultant in the agri-food and food tourism sector: at 4:00 pm, mountain whisky in the Trentino version of the Italian style will be discussed, in a guided tasting and an in-depth look at the products that tell and enhance the territory of origin. On Tuesday 4 February, Albino Ferri of Accademia Ferri, together with pastry chefs Damiano Carrara – connected from Lucca – and Nicolò Antoniazzi, will lead the meeting ” Exalting sweets with exclusive infusions “: a focus on how to enhance pastry creations with original combinations, to increase revenues and margins. In the afternoon, don’t miss the #Teatour , a journey to discover tea, personalized infusions and Italian haute cuisine, with the participation of chef Peter Brunel. On Wednesday 5 February, the morning starts again with “ Tea in the Hotel – Business areas for infusions in hospitality ” to discover how to make the service offered to guests in accommodation facilities exclusive. At 2:30 pm, we’ll talk about “ Non-alcoholic is adult stuff ” discovering the secrets to exploit the new trends in no- and low-alcohol drinks, with Alessio Boggiero and Tommaso Vergano of Amore Liquido, an independent distributor, and Andrea Garbin, sommelier at Peter Brunel Ristorante.
The Mixology Arena program concludes at 4pm on Wednesday, February 5 with L’Heure Rose. The Syrah Grape Gin Hour, a masterclass with Roberta Pasini, Winemaker of the Azienda Agricola Le Fontanelle, and the talented Leonardo Veronesi, Barman and Owner of the Rivabar Cocktail Bar in Riva del Garda.
There are many new features but also confirmations in the beverage sector, such as the participation of the collective of Bavarian craft breweries “Bayerisches Bier IGP” , thanks to the co-financing of the Ministry of Food, Agriculture, Forestry and Tourism of Bavaria, and the coordination of the Italian-German Chamber of Commerce ITALCAM.
The Solobirra area will host a selection of the best craft beers and the Beer Arena stage will feature tastings and many insights into the sector. Wednesday, February 5th, an appointment with “ The Italian way of Pils ”, a classic style enriched with hops from our country that has officially entered the Brewers Style Guidelines. Carlo Vischi moderates the talk between some of the best Italian producers.
On Monday 3 February, instead, focus on digital excellence in the Ho.Re.Ca. sector with the awarding of the Horeca Social Stars , the most active and creative venues on social media.
The complete program is available online and on the Hospitality Digital Spac e app, with which you can also plan appointments with exhibiting companies, consult the new interactive map and the exhibitor and product catalog.
About Hospitality – The Welcome Hall
Organized by Riva del Garda Fierecongressi, Hospitality is the leading international trade fair in Italy dedicated to Ho.Re.Ca. operators. With an exhibition area of over 45,000 square meters, the event is the most complete in Italy, with a vast training program and a large audience of companies and professionals in the Contract & Wellness, Renovation & Tech, Food & Equipment and Beverage areas and in the special areas Solobirra, RPM-Riva Pianeta Mixology and Spazio Vignaiolo. The open-air proposal in the Outdoor Boom pavilion and space for experiential concepts of design and inclusive planning.
The 49th edition will take place in Riva del Garda, from 3 to 6 February 2025.