Emerging countries account for more than 20% of all exports.
The Bottega di Bibano di Godega (TV) winery, which has always been focused on exports, has developed its own commercial strategy to deal with international turbulence, characterised by the fear of tariffs threatened by the USA, the sharp slowdown in China’s growth and the latent recession that is touching Europe.
The Veneto company in fact pays a lot of attention to the markets of so-called “minor” countries, but no less important. It can be defined as a sort of fourth commercial route, which goes beyond the three major economic centers, in the belief that quality wine and the strength of Made in Italy are among the “desires” of consumers around the world. In detail, the turnover of the Bottega company, achieved outside the EU, USA, China and G7 countries (USA, UK, Germany, France, Italy, Canada, Japan), corresponds to approximately 22% of the overall turnover, generated in 2024. Bottega has progressively achieved distribution in 165 countries around the world with significant volumes, even in exotic countries or in any case far from our idea of business. In detail, among the best performing destinations in numbers, and unusual for the wine and spirits market, stand out: Turkey, Israel, South Africa, Mauritius (67% in 2023). With a turnover between 100,000 and 200,000 euros per year for each country, we must also mention: Dominican Republic, Seychelles, Ethiopia, Philippines, Iceland, Nepal, Maldives, Togo, Guatemala. The quality of the products, which corresponds to a balanced selling price, is the strong point of Bottega, a brand appreciated both in Italy and in the countries that represent the traditional destinations of our exports, as well as in the emerging economies of the 5 continents.
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The Bottega family, which has four centuries of history in the world of wine and grappa, founded the company of the same name, both a winery and a distillery. It is based in Bibano di Godega (TV), 50 km north of Venice, where it produces grappa, wines and liqueurs. Among the grappas, the prized selections of single-varietals and the spirits matured in barriques stand out. The range of Bottega wines includes Prosecco, including the well-known Bottega Gold, and other sparkling wines with great personality. In separate cellars, in Valpolicella, Chianti and Montalcino, Amarone, Ripasso, Chianti Gallo Nero, Brunello di Montalcino and other great reds are produced. The Bottega offer is completed by the varied range of fruit and cream liqueurs. The company distributes its products in 165 countries worldwide. For many years, Bottega SpA has made an unbreakable commitment to sustainability, which has led to real and concrete results in reducing the impact on the environment, society and the economy.