Wine, typical products, territory and wine tourism: the Consorzio Vini del Trentino closes with satisfaction a growing fair, thanks to a strategy shared with institutions and producers.
A strong, structured and synergic participation : this is how the Consorzio Vini del Trentino faced the 57th edition of Vinitaly which closed with 97,000 total attendees, of which over 32,000 international from over 130 nations (7% compared to 2024). In particular, there was an increase in operators from the USA (5%), Germany (5%) and the United Kingdom (30%), key markets for wine exports, while there was a decline from China (-20%).
Pavilion 3, entirely dedicated to Trentino, hosted 44 wineries , in addition to another 14 Trentino companies present at the fair. A proposal that combined quality, identity and future vision , thanks also to the collaboration with the Autonomous Province of Trento, Trentino Marketing, Wine and Flavours Routes of Trentino, Cheese Route of the Dolomites and Apple and Flavours Route of the Valli di Non and di Sole.
“The institutional presence coordinated by our Consortium is a real added value for Trentino – declared Graziano Molon, General Manager of the Consortium – able to give a coherent image and approach promotion in a concretely shared way together with all the partners of the territory. Teamwork often remains a slogan without content, we are making it happen”.
Inside the institutional space, buyers and trade press were able to enjoy immersive experiences including tastings of native wines – Marzemino, Teroldego Rotaliano, Müller Thurgau, Nosiola and Vino Santo – combined with local gastronomic delicacies: smoked Garda trout, Cuor di Fassa al
Teroldego, Puzzone di Moena DOP, dried apples, alpine honeys and artisanal breadsticks.
The stand also hosted the Trentodoc Institute, with tastings dedicated to the Trentino Classic Method, and the Trentino Grappa Protection Institute, with original cocktails based on Trentino grappa prepared by expert bartenders. The Edmund Mach Foundation was also present, with tasting and dissemination activities.
“The institutional area was animated by numerous qualified presences, both from the press and from industry operators, ” Molon highlighted. In collaboration with Veronafiere Spa, incoming foreign buyers were organized who were able to combine the Trentino wine offering with tastings of typical products selected by the Wine and Flavor Routes of Trentino, the Cheese Route of the Dolomites, and the Apple and Flavor Route of the Valli di Non and di Sole. The wine-food combination allows the destination to be better conveyed and the wine tourism offering to be optimized.”
Moments of in-depth study and training completed the experience, with a focus on new consumer trends and wine tourism . “An undoubtedly positive edition,” concluded Molon , “in which the presence of qualified operators from abroad was noted, the result of the work carried out by Veronafiere for several years in this direction and which brought the right amount of optimism to operators, despite the spectre of American duties and uncertainties for the future of the markets hovering throughout the duration of the fair. Positive notes, in my opinion, also came from the presence of a specific project dedicated to wine tourism (Vinitaly Tourism) and from the in-depth study of new trends in no/low alcohol wine products.”
The participation of the Consorzio Vini del Trentino at Vinitaly 2025 confirms a solid path , where quality, territorial synergies and attention to international trends merge into a credible and future-oriented proposal.