Luca Zaia: «In 30 years the project has become a model of tourism.

Preparations are in full swing for the 30th edition of the Primavera del Conegliano Valdobbiadene Prosecco, an event which, with its 15 wine exhibitions , aims to allow the public to experience the true essence of the hills where the world’s most famous bubbles are born.

The official presentation of the 2025 calendar took place yesterday, Tuesday 18 February, in Venice at Palazzo Balbi , the official seat of the Veneto Regional Council.

“Born from the great strength of the volunteers of the Pro Loco and the desire to communicate in the round the uniqueness of a wine that has conquered the world and the exceptionality of the lands where it has been produced for centuries – declared the president of the Veneto Region, Luca Zaia -. The Primavera del Conegliano Valdobbiadene Prosecco is one of the most famous wine festivals in Italy that for 30 years has put the territory and the product under the spotlight. Over the decades, this project has become a true model of tourism marketing. It is no coincidence that the Primavera del Conegliano Valdobbiadene Prosecco has often been taken as an example and replicated in other regions of Italy”.

“In these hills, which have become a UNESCO World Heritage Site, Conegliano Valdobbiadene Prosecco DOCG is not just a wine but a bond that unites people through moments of conviviality and joy – continued Giovanni Follador, president of the Organizing Committee – The event represents a unique opportunity to deepen the knowledge of this extraordinary sparkling wine and explore the territory that hosts it. It is an educational opportunity that goes beyond the simple pleasure of the palate, an event that not only promotes a product, but contributes to the training and education of enthusiasts and professionals in the sector, making them discover the characteristics of each sub-area of the Denomination”.

“The year 2024 has recorded excellent results for the Colline del Prosecco destination – concluded Federico Caner, regional councilor for Tourism and Agriculture -: up to November, arrivals grew by 9.3% (compared to a regional figure of 2%) and presences by 9.7% (2.1%) compared to the same period in 2023. At the end of 2024, for the first time, the territory of the Unesco Hills (29 municipalities) far exceeded 500,000 presences, in 2023 they were 482,000. This is also thanks to the Pro Loco system, a winning, very current model, growing year after year (from 535 to 557 from 2022), with 5,000 events organized in the 12 months”.

Once again, the Conegliano Valdobbiadene Prosecco Superiore Docg area will host the cultural and gastronomic itinerary that, from 14 March to 8 June 2025 , will tell the story of the Alta Marca, its small villages, the vineyards that decorate the slopes and the industrious cellars that have made the local wine famous.

A territory to which the Primavera del Conegliano Valdobbiadene Prosecco this year pays homage with the creation of a symbolic object, given to President Zaia during the presentation : a glass demijohn, embellished with an engraving by the master Marco Varisco , which contains the soil of the Unesco hills and a Glera vine shoot. An object that will also be present in all the Wine Exhibitions to represent the historicity of the event and the link with the territory.

Because with the Primavera del Conegliano Valdobbiadene Prosecco, gastronomy, history and culture become a single journey, as demonstrated by the success of the event which, for three decades, has been proposed not as a simple food and wine event but as a journey into beauty to discover the places where the winemaking art of Conegliano Valdobbiadene Prosecco Superiore Docg was born, where “know-how” is combined with the valorization of an environment that is unique in the world, so much so that it has been named a UNESCO World Heritage Site .

THE 2025 PROGRAM

THE SYMBOL OF THE XXX EDITION

To celebrate the 30th anniversary of the Primavera del Conegliano Valdobbiadene Prosecco , the Organizing Committee of the event wanted to create an object that symbolizes the bond between man, territory and wine culture. In each Wine Exhibition, a glass demijohn will be on display, a traditional container for wine that identifies the historic nature of the event, which began when the wine served was mainly bulk wine; inside, the earth of the UNESCO hills , a precious soil that identifies the World Heritage landscape thanks to which Prosecco has become an international phenomenon, and a Glera vine , a small vine plant that symbolizes the continuous cycle of nature but also the bond with the community that takes care of it. Making this object precious and transforming it into a true work of art, the engraving that pays homage to the event and its territory created by Marco Varisco , a famous artist from Treviso whose works are now famous throughout the world. A simple yet powerful symbol, which triggers a deep reflection on memory, on the value of the land and on the need to preserve the connection with nature and with one’s cultural roots.

brings the valorization of European organic to the center of SANA Food and Rivoluzione BIO.

An institutional exhibition space, the organization of events, thematic workshops and opportunities for meeting and networking. The three-year project, born from the collaboration between FederBio and Naturland and co-financed by the European Union, continues the path of promoting organic at SANA Food and Rivoluzione Bio.

Being organic in Eu, the campaign that aims to promote an ethical, healthy, climate- and ecologically resilient agri-food system by enhancing the characteristics of organic farming, will meet at SANA Food 2025 and Rivoluzione BIO to take stock of the progress and evolution of the sector.

With 2.5 million hectares cultivated with organic methods and a percentage of organic UAA that is almost 20%, about double the European average, Italy confirms itself among the countries that are driving the agroecological transition. Italy also holds the record for the number of organic producers, over 84,191, and for processors, almost 25,000, out of a total share in Europe of 94,627.

In the institutional area of Being Organic in Eu at Sana Food (Hall 18 Stand D49-D54), it will be possible to learn more about all the initiatives implemented to spread the values and benefits of agricultural production that does not use synthetic chemicals to protect soil fertility, safeguard biodiversity and combat climate change.

Among the key events promoted by Being Organic in Eu, the sixth edition of Rivoluzione Bio, the general states of organic, which bring together institutions, experts, operators and professionals to analyze the evolution of the sector, explore the most relevant issues and discuss the crucial role that organic is assuming in Italian agriculture. Starting at 10 am, in the Sala Opera of Pavilion 18, there will be a series of in-depth sessions, analyses and debates on the future of organic.

Another event not to be missed is the technical seminar “Biocontrol: the commitment of the sector for a harmonized regulatory framework and more competitive organic agriculture”. In this context, the strategic importance of bioprotection in addressing the challenges related to the climate crisis and new plant diseases will be explored. The meeting, sponsored by the European project, will be held on Monday 24 February at 2 pm at the Lab Academy of SANA Food.

Being Organic in Eu will also organize moments of meeting and networking at the institutional stand and in the Buyers Lounge dedicated to operators in the sector, to encourage the creation of synergies between organic players. These are activities carried out as part of the Being Organic in Eu campaign promoted by FederBio in collaboration with Naturland and co-financed by the European Union pursuant to EU Reg. n.1144/2014.

“Organic is taking on an increasingly important role in the Italian agri-food sector – underlined Paolo Carnemolla, Secretary General of FederBio – This achievement is also the result of the commitment of the initiatives promoted by Being Organic in Eu aimed at promoting the values of European organic and supporting the growth of the sector. In a context in which sustainability and environmental protection have become fundamental issues, the activities supported by the European campaign have contributed to consolidating synergies between operators in the sector and raising awareness among citizens on the benefits of organic not only in terms of health, but also of ecological impact”.

See you next February 21, 2025 at EROICA CAFFE’.

Casoni Liquors Ancient Distillery.

Amaro del Ciclista TALK is the new format from the Modena distillery CASONI LIQUORI that celebrates the passion for cycling and good drinking in a series of 15 live events . A unique opportunity for cycling enthusiasts, enthusiasts and sports associations to immerse themselves in the world of two wheels, with anecdotes , stories and myths of cycling told and set to music by two iconic voices of Eurosport: Riccardo Magrini and Luca Gregorio .

After the success of the first stage in Finale Emilia, the second event will be held in Milan on February 21st at EROICA CAFFE’ in the Buenos Aires area, a meeting point for cyclists of all ages.

Participants will have the opportunity to be accompanied by the contagious energy of Magrini and Gregorio’s stories and their incredible affinity on stage.

The evening will be themed on “ monument classics ,” the most prestigious and historic one-day races held throughout the year. Specifically, these include the Milan-San Remo, the Tour of Flanders, the Paris-Roubaix, the Liège-Bastogne-Liège, and the Tour of Lombardy.

The event will be framed by Amaro del Ciclista , the favourite after-dinner drink for two-wheel enthusiasts, a liqueur with a strong and distinctive personality. Those present will have the opportunity to taste the Casoni signature amaro, both neat and in original cocktails.

Riccardo Magrini, a former cyclist, is now a cycling sports commentator and commentator for Eurosport. After a successful career, he became a sports director for various junior amateur teams. All companies that saw the growth of Italian cycling champions of the caliber of Giovanni Visconti, Marco Pantani and Mario Cipollini in those years.

Luca Gregorio is an Italian sports journalist known for his role as a commentator, especially in cycling. He joined the Eurosport team in the winter of 2018. Known as Greg by nickname, in the past he was the voice of BikeChannel, while for the sports broadcaster he was already at the microphones to comment on Italian and European basketball. With Riccardo Magrini he forms a pair that shows incredible harmony.

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Casoni Liquors

An ancient Italian distillery and liqueur factory founded in Finale Emilia (Modena) in 1814, it produces excellent liqueurs and spirits, distributed in Italy and around the world. Born from a passion for tradition and constant attention to new consumer trends and all the latest market innovations. Casoni presents a complete range of liqueurs ranging from aperitifs – the Aperitivo, Vermouth and Bitter – to the classics – Sambuca, Anicione, Liquirizia, Amaretto, Caffè & Anice, Fernet, Amaro -; from the Award-winning – Anicione, Liquirizia Amara, Nocino di Modena and Cioccolatosa – to Amaro del Ciclista. The two “revisited” Vermouths and Gin Tabar complete the picture.

Emerging countries account for more than 20% of all exports.

The Bottega di Bibano di Godega (TV) winery, which has always been focused on exports, has developed its own commercial strategy to deal with international turbulence, characterised by the fear of tariffs threatened by the USA, the sharp slowdown in China’s growth and the latent recession that is touching Europe.

The Veneto company in fact pays a lot of attention to the markets of so-called “minor” countries, but no less important. It can be defined as a sort of fourth commercial route, which goes beyond the three major economic centers, in the belief that quality wine and the strength of Made in Italy are among the “desires” of consumers around the world. In detail, the turnover of the Bottega company, achieved outside the EU, USA, China and G7 countries (USA, UK, Germany, France, Italy, Canada, Japan), corresponds to approximately 22% of the overall turnover, generated in 2024. Bottega has progressively achieved distribution in 165 countries around the world with significant volumes, even in exotic countries or in any case far from our idea of business. In detail, among the best performing destinations in numbers, and unusual for the wine and spirits market, stand out: Turkey, Israel, South Africa, Mauritius (67% in 2023). With a turnover between 100,000 and 200,000 euros per year for each country, we must also mention: Dominican Republic, Seychelles, Ethiopia, Philippines, Iceland, Nepal, Maldives, Togo, Guatemala. The quality of the products, which corresponds to a balanced selling price, is the strong point of Bottega, a brand appreciated both in Italy and in the countries that represent the traditional destinations of our exports, as well as in the emerging economies of the 5 continents.

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The Bottega family, which has four centuries of history in the world of wine and grappa, founded the company of the same name, both a winery and a distillery. It is based in Bibano di Godega (TV), 50 km north of Venice, where it produces grappa, wines and liqueurs. Among the grappas, the prized selections of single-varietals and the spirits matured in barriques stand out. The range of Bottega wines includes Prosecco, including the well-known Bottega Gold, and other sparkling wines with great personality. In separate cellars, in Valpolicella, Chianti and Montalcino, Amarone, Ripasso, Chianti Gallo Nero, Brunello di Montalcino and other great reds are produced. The Bottega offer is completed by the varied range of fruit and cream liqueurs. The company distributes its products in 165 countries worldwide. For many years, Bottega SpA has made an unbreakable commitment to sustainability, which has led to real and concrete results in reducing the impact on the environment, society and the economy.