Participation in Vinitaly 2025 of the Garda DOC Consortium.
The 2025 edition of Vinitaly ends with an extremely positive balance for the Garda DOC Consortium, which has demonstrated its ability to evolve and innovate, strengthening its role in the Italian wine scene.
Thanks to the vision and energy of Sissi Baratella , oenologist and popularizer, Garda DOC has consolidated its identity, focusing not only on wine, but also on the territory, culture and the value of relationships. The Garda DOC Consortium was one of the undisputed protagonists of the event, thanks to modern and engaging formats that were able to combine tradition and modernity in the story of the territory. The social tastings were a great success, transforming the Garda DOC space, within the area (Avenue H, Stand 1) into a real meeting place and dialogue between experts and enthusiasts. The tasting events allowed the public to discover the nuances of Garda wines through guided tastings, enriched by Italian gastronomic excellences such as Montasio DOP cheese , Crudo di Cuneo DOP and Salame Varzi DOP . This contemporary formula has made the discovery of wines even more dynamic and interactive, encouraging direct dialogue with experts and producers and strengthening the bond between wine and its territory.
“ Communication in the wine sector, changes in consumer behavior and advice for producers in promoting the Garda DOC are some of the topics that have been discussed in recent days at our stand,” underlines Paolo Fiorini , president of the Garda DOC Consortium, “ and once again we have been able to promote the strengths of a sustainable territory such as Lake Garda, with immense food and wine and tourism potential. With this edition of Vinitaly, the Garda DOC Consortium has reaffirmed its ability to innovate and tell the story of its territory with authenticity and vision .”
To give further impetus to the narrative of the Garda DOC Consortium, Sissi Baratella’s talks , an authentic comparison on the world of wine that stimulated a debate on the role of the denomination, the value of wine tourism and the identity of the Garda territory. Through a series of social interviews and insights, Sissi Baratella was able to best interpret the new forms of communication in the world of wine, making the Garda DOC Consortium the protagonist of an authentic and accessible dialogue. With a direct and spontaneous style, Sissi Baratella was able to involve the public and amplify the narrative of the territory, creating a dynamic interaction within a convivial environment, perfectly in tune with the style of the Garda DOC Consortium that found wide resonance on social media. The format was built around a simple but incisive question: ” Can I offer you a Garda DOC ?”, a starting point that involved guests from the world of journalism, sport and cuisine in an open dialogue, always accompanied by a glass of Garda DOC. Through this inspiration, Sissi accompanied her guests on a journey to discover the characteristics of the denomination, the richness of the territory, and the potential of wine tourism, creating a perfect fil rouge between the past, present and future of Garda viticulture.
Engaging content and insights that will be published on the Consortium’s social channels in the coming days and that will give enthusiasts and wine lovers the opportunity to relive the extraordinary days of Vinitaly 2025.
Together with these products, the Garda DOC Consortium is part of the three-year project co-financed by the European Union “DOP Excellence: a fully European savoir-faire”. The communication campaign aims to strengthen the recognition and notoriety of quality European agri-food products with the DOP mark, as well as improve the competitiveness and consumption of the Union’s agri-food products. The program, which involves Italy, Germany and Austria, includes a series of activities dedicated to increasing their visibility and appreciation in the three reference markets.