The Casoni-branded bitter gets on the saddle and pedals to the Italian Bike Festival, scheduled for 13 to 15 September 2024.
Amaro del Ciclista , the end of the meal and the end of the race preferred by two-wheel lovers, will stop from 13 to 15 September at the Italian Bike Festival , the International Bike Show in Misano Adriatico , which will be held in the prestigious setting of the Misano World Circuit , where it will have the opportunity to make itself known to end consumers, partners and the media. A stage, that of IBF , where absolute passion for the bike as a means of daily travel, sport, training or lifestyle reigns. To date, the Italian Bike Festival is the leading European platform for the bike and soft mobility market. A three-day event in which the industry represented by over 600 brands in the sector has the opportunity to connect with its public by presenting the latest innovations.
The kermesse, now in its sixth edition, will also feature Amaro del Ciclista as its protagonist in this 2024 edition. Produced by Casoni , a historic distillery based in Finale Emilia (Modena), Amaro del Ciclista is a full and rounded amaro with an unmistakable herbal taste, to be enjoyed chilled and perfect for sharing with adventure companions. Available in the ORIGINALE version, for those who love traditional liqueurs, and POP , with a young and fresh profile.
The Emilian bitter will be the center of attention with a stand open to the public ( BOOTH K4 ), where visitors will be able to meet special guests and influencers engaged in promotional and engagement activities, as well as have the opportunity to taste and purchase the product. In addition, numerous interactive and engaging activities will be held, thanks to which it will be possible to get involved with the possibility of winning exclusive Amaro del Ciclista gadgets.
Not only that: there will also be prominent guests at the stand linked to the world of two wheels. Below are the guests who await you at the BOOTH K4 Amaro del Ciclista stand:
- Friday, September 13, Riccardo Magrini, former cyclist, now a cycling sports commentator and commentator for Eurosport. After a successful career, he became sports director for various junior amateur teams. All companies that saw the growth of Italian cycling champions of the caliber of Giovanni Visconti, Marco Pantani and Mario Cipollini in those years.
- Saturday 14th September , Mattia de Marchi , specialist in long distances, dirt and gravel. Mattia has cycling in his blood and knows how to transmit his passion to all those who cross his path and are lucky enough to pedal a few kilometres alongside him. It was his idea to found ENOUGH, a collective currently made up of ten boys and girls, who meet to pedal together, participate in competitions and events and to introduce the youngest to this sport.
- On Sunday, September 15, “El diablo” Claudio Chiappucci, former professional cyclist from 1985 to 1998, won a Milan-Sanremo, two Giro del Piemonte, three stages in the Tour de France and one in the Giro d’Italia. After his extraordinary professional career, Chiappucci participated in several television programs on Rai channels, and followed the 2008 Giro d’Italia as a commentator at the end of the stage, together with Paolo Condò of La Gazzetta dello Sport.
This is the comment of Manuel Greco , Trade Marketing Manager Casoni : “We are pleased to announce our participation in the Italian Bike Festival 2024: we will be present at IBF with our Amaro del Ciclista, the favorite bitter of cyclists and not only, the perfect end to a meal after a ride in company. Amaro del Ciclista – continues Greco – comes from an original Casoni recipe, and is a bitter made with 20 aromatic herbs, among which the hints of licorice and chinoise stand out. In addition, it has a truly particular history: we invite you to come and discover it at our stand at the Italian Bike Festival. You will find us at the BOOTH K4 : we have prepared many interactive activities for you and a series of truly high-level guests. We look forward to seeing you for a toast with Amaro del Ciclista!”