“BORN ON THE FIRST OF JULY”

NIZZA DOCG CELEBRATES TEN YEARS OF WINE EXCELLENCE.

July 1, 2024 represents a prestigious anniversary for the Nice Producers Association. On this memorable day, in fact, the tenth anniversary of the birth of the Nizza DOCG denomination will be celebrated during the annual event ” Born on the First of July “. This appointment, which has now become the symbol of the Association, recalls the day in 2016 when, in 2016, the 2014 Nizza DOCG harvest was introduced onto the market, officially marking the recognition of the denomination. Since then, the group which today has 90 members has met every year to celebrate this moment with a gala dinner, consolidating the ” Born on July First ” event as one of the most significant and eagerly awaited initiatives dedicated to the producers of the denomination. Stefano Chiarlo , President of the Association, comments: ” Every year, ‘Born on July 1st’ is a moment of celebration and reflection on the evolution of our DOCG, which continues to grow in dynamism and vitality, confirming its strong impact on the panorama national wine industry. It also represents a special opportunity for us to strengthen the union between the producers who now reach the number of 90, transmitting the teamwork philosophy that has always distinguished our Association bottles produced and sold, evidenced by a 27% increase between 2022 and November 2023 and culminating in 1,050,000 bottles in 2023 alone, the annual meeting becomes an occasion for celebration and reflection for the future. Furthermore, for the first time, the event will see the participation of around forty restaurateurs and wine merchants who will act as Ambassadors of the Nizza DOCG. ” This is an important step to continue to affirm and spread awareness of our denomination to the final consumer ” adds Chiarlo. These new ambassadors are a crucial piece in extending the reach and impact of Nizza DOCG, bringing our vision and our wines to a broader and more diverse audience. This year the gala dinner will be held at the Trattoria Losanna Di Masio in Borgo Roccanivo di Casalotto di Mombaruzzo (AT). The evening will be further enriched by the music of Michele Lazzarini, whose sax and vocal interpretations, with the piece “Midnight With You”, promise to transform the celebration into an unforgettable experience.

Nizza DOCG Produced with 100% Barbera grapes, Nizza DOCG is a wine born in the heart of Monferrato, between the Belbo stream and the Rio Nizza, in an area that includes 18 municipalities that represent excellence in the field of the vast production area of Barbera d’Asti. Since 2002, the NICE Producers Association has been committed to protecting and promoting this food and wine wealth.