The official debut at Vinitaly. The eco-friendly labels designed by Advision are made by Fedrigoni in self-adhesive paper obtained from pure cellulose with waste material.
Cantine di Verona presents G.Low , a new line of low-alcohol wines designed for conscious and carefree consumption. It is composed of two references: the Bianco , from Garganega and Trebbiano grapes, and the Rosato , from Corvina and Merlot, with 8° alcohol. The alcohol content is obtained naturally thanks to early harvesting and controlled fermentations , preserving the organoleptic profile of the grapes, without resorting to dealcoholization, a process that Cantine di Verona considers unsustainable and which can sometimes negatively affect the sensory characteristics of the product.
With this project, Cantine di Verona consolidates its commitment to a more sustainable future, adopting a circular approach to production: processing waste is in fact reused in a virtuous upcycling cycle to create eco-friendly packaging solutions . The new labels are made with Re-Play Tintoretto Gesso , a FSC™ certified chlorine-free (ECF) pure cellulose self-adhesive paper, which through the integration of 15% recycled glassine transforms a waste material into a valuable resource, reducing energy consumption and supporting a virtuous model of circular economy. Re-Play Tintoretto Gesso represents the first example of upcycling in the self-adhesive sector in a closed loop recycling system. The collaboration between Cantine di Verona and Fedrigoni began in 2024 with the creation of this pilot project. “ G.Low is much more than a wine: it is an invitation to slow down and savor the moment with awareness – says Luigi Turco , President of Cantine di Verona –. In the name given to the range, which comes from the union of “green” and “low”, two key concepts capable of representing the soul of this product, we wanted to recall this idea of sustainability, of a carefree but concrete approach and of a slow lifestyle, which accompanies every glass and every meeting”. The initiative combines the intrinsic lightness of the product with the sustainability of the packaging – designed by the branding and design agency Advision – which interprets the concept of sustainability and conviviality in a contemporary way. The labels are characterized by the use of vibrant and extremely bright colors, in shades of acid green and light blue and by metallic details in gold, as well as a particular thermochromic paint that reacts to temperature changes, alerting when the wine is ready to be served and making the consumer experience even more optimal. An innovative design that celebrates the lightness and luminous glow of wine, as the name itself suggests, confirming Cantine di Verona’s commitment to a more responsible future. With a price of 6 euros, the two wines will officially debut at Vinitaly and will be available in the 10 wine shops of the Verona group and on the Northern European market starting in April .