15 unmissable events for cycling lovers and beyond.
Casoni Liquori presents Amaro del Ciclista TALK , the new format that celebrates the passion for cycling in a series of 15 live events , from January to December 2025, in the best Italian bike clubs and spirits distributors. A unique opportunity for cycling enthusiasts, enthusiasts and sports associations to immerse themselves in the world of two wheels, with anecdotes , stories and myths of cycling told and set to music by two iconic voices of Eurosport: Riccardo Magrini and Luca Gregorio .
Each event will be a mix of emotions , music and special guests capable of entertaining the audience. During the evenings, there will also be moments of tasting , product tasting and cocktail space .
The entire event will be framed by Amaro del Ciclista , the favourite after-dinner drink for cycling enthusiasts, a liqueur with a strong and distinctive personality, a full-bodied and rounded bitter, the result of a blend of 20 botanicals and a complex production process capable of giving rise to a product that gives unrepeatable emotions, designed for those who love challenges.
Manuel Greco, Trade Marketing Manager Casoni , enthusiastically commented on the launch of Amaro del Ciclista TALK, which will debut on January 27, 2025 with the first stage in Finale Emilia , home of the Casoni distillery: “Amaro del Ciclista TALK represents a unique project of its kind, capable of combining in an extraordinary way the passion for cycling and the long Italian liqueur tradition. With 15 events spread throughout 2025, we wanted to create a format that was able to excite, involve and inspire both cycling enthusiasts and enthusiasts and lovers of good drinking”.
“The involvement of Riccardo Magrini and Luca Gregorio – continues Greco – two iconic and beloved voices of cycling storytelling on Eurosport, will give an exceptional added value to the entire project. We are sure that their engaging enthusiasm will make each stage a unique and unmissable experience”.
Casoni Liquors
An ancient Italian distillery and liqueur factory founded in Finale Emilia (Modena) in 1814, it produces excellent liqueurs and spirits, distributed in Italy and around the world. Born from a passion for tradition and constant attention to new consumer trends and all the latest market innovations. Casoni presents a complete range of liqueurs ranging from aperitifs – the Aperitivo, Vermouth and Bitter – to the classics – Sambuca, Anicione, Liquirizia, Amaretto, Caffè & Anice, Fernet, Amaro -; from the Award-winning – Anicione, Liquirizia Amara, Nocino di Modena and Cioccolatosa – to Amaro del Ciclista. The two “revisited” Vermouths and Gin Tabar complete the picture.