Consorzio Barbera d’Asti e Vini del Monferrato is pleased to share with you the press release regarding the Monsterrando Barbera d’Asti UCI Gravel World Series, of which the Consortium is a partner for this third edition.
SPORT, WINE AND TOURISM FOR THE PROMOTION OF A UNIQUE TERRITORY.
They have the appearance of a road bike but have all the features to tackle dirt roads, dirt roads and country paths: Gravel bikes are the protagonists of one of the most anticipated events in the sports wine tourism calendar, 2024 Monsterrando Barbera d’Asti UCI Gravel World Series , scheduled for next August 31. Now in its third edition, the event is part of a unique international circuit and combines a love of cycling with the desire to appreciate the natural beauty and traditions of the area, known for its quality wines. In fact, the Barbera d’Asti e Vini del Monferrato Consortium is a partner of the 2024 edition. “ The Barbera d’Asti e Vini del Monferrato Consortium supports and promotes an event that represents an opportunity to promote the winemaking excellence of the area, in particular Barbera d’Asti – said Vitaliano Maccario , President of the Barbera d’Asti e Vini del Monferrato Consortium – which as a Partner will be present with a Barbera wine distribution point. The 2024 Monsterrando Barbera d’Asti UCI Gravel World Series offers an immersive experience that allows you to discover the Monferrato outdoors, unique for its beauty ”.
The world of cycling event dedicated to gravel is open to professional athletes but also to amateurs who will be able to participate in the competition, divided by age groups, and explore dirt roads and paths through the Monferrato hills. For professional athletes instead it will be one of the stages to overcome in order to participate in the Gravel World Cup. The competition route, 152 km long, is part of an even larger event which is the Gran Monferrato Gravel Brevetti promoted by the Consorzio Gran Monferrato, or rather the first edition of the Gran Monferrato Gravel : a three-month initiative that allows cyclists and amateurs to test themselves with five routes, downloadable as GPX tracks, in as many areas of the Gran Monferrato. “ This new synergy fully represents the success of multiple intentions – underlines Andrea Guerrera, president of the Gran Monferrato Consortium – sport, tourism and wine are three strategic assets for the promotion of the territory, able to offer a unique experience that combines the passion for cycling with the discovery of the wine traditions and the scenic beauty of Monferrato ”. To participate in the Monsterrando event, you can register at the following; for more information on the event, you can consult the Monsterrando.it website, while to learn more about the Gran Monferrato Gravel event, you can connect to this LINK.