The new Cucina Diesel Farm represents healthy and authentic hospitality according to Renzo Rosso. An idea that the entrepreneur has already exported to Japan, at the Diesel fashion brand store in Shibuya (Tokyo).
In the green heart of the Vicenza hills, where the fertile soil allows the cultivation of vines and olive trees, lies Diesel Farm , the 100-hectare agricultural estate of the entrepreneur Renzo Rosso . An open place, to be discovered by walking or cycling freely along the roads and paths that wind through the property. Right here, next to the headquarters of the winery, Cucina Diesel Farm has been located since 2023, the farmhouse which with its culinary experience completes the concept of hospitality according to its creator. “ I was born on a farm and today for me owning one is something really special – says Renzo Rosso . Here I truly feel at home and rediscover my origins and traditions. Having created a space of simple, but authentic and genuine conviviality in this always open place is for me the completion of a project based on real sustainability, in which my values find full realization “. Cucina Diesel Farm is a hospitality space where a food and wine proposal is staged based on a menu that respects the cycle of the seasons and the seasonality of the vegetables which, especially in the summer period, come from the Farm’s gardens, where they are grown with care and dedication also thanks to a project with a social purpose. The protagonist at the table is also the meat, in particular the grilled one, which comes from the Limousine breed cattle raised in the pastures of the estate and which finds its celebration in combination with the Diesel Farm wines and extra virgin olive oil. The environment is welcoming, with outdoor spaces from which to enjoy an enchanting view of the Vicenza plain that extends to the Venetian lagoon and interior spaces characterized by traditional furnishings and heated by a large fireplace, made with basaltic stones recovered during the construction works of the structure. The farmhouse is the perfect place for an aperitif based on cheese platters, cold cuts and tasty Venetian-style cicchetti, but also for lunches and dinners during which you can combine food and wines produced on site. Cucina Diesel Farm also organizes special events upon reservation. In particular, on August 9th the culinary evening “Orto sotto Le Stelle ” is scheduled, dedicated to the valorisation of the production of the vegetable gardens and orchards of the estate in combination with local and km0 products. In September , however, the Diesel Farm wines will be the protagonists, with tastings paired with gourmet pizzas or fish menus . Finally, the peak of the season in October with the “Grape Festival” , a tribute to the roots and winemaking history of the place. The echo of the success of Cucina Diesel Farm has gone far, touching the heart of Shibuya (Tokyo) where a bistro was recently inaugurated inside the Diesel brand fashion store. A place where the cuisine presents itself as a cultural bridge that unites Italy and Japan, bringing with it the values of authenticity and sustainable genuineness of the farm. A space that could soon become a format to be exported to the numerous countries where the stores of the brand where it all began are based. Cucina Diesel Farm is a place to live an experience that intertwines taste, conviviality, beauty and sustainability, inviting each guest to be transported on a sensorial journey that celebrates the best combination of authentic nature, healthy eating, sharing of flavors and true values. A journey that, despite coming to life on a plate, projects itself towards distant horizons.