Fermento Milano is the first event to have its own Metaverse that extends the duration of the wine event and amplifies the possibilities of interaction with producers.
MILAN, SEPTEMBER 13, 2024 – The Enoverse Fermento Milano will be inaugurated next Friday, September 13. The inauguration will take place in two ways: with an in-person event from 8:00 pm to 10:30 pm, at the Sala Hack of G-Gravity, in Via Legnone 2 in Milan and, in parallel, in the Metaverse accessible at the link fermentomilano.enoverse.io where it will be enough to take the elevator to the first floor where there is a piano, to enjoy the event.
This will be the occasion to discover and learn in detail all the key elements of the project , navigate the space, verify the activation of all the areas and functions and welcome the many real visitors in this virtual world , filling the glasses and toasting together!
FERMENTO MILANO: A SPECIAL EVENT – Fermento Milano is a unique wine event that combines tradition and innovation in the world of wine. Organized by the Milanese Delegation of FISAR (Italian Federation of Sommeliers, Hoteliers, Restaurateurs), it has now reached its 8th edition , consolidating itself as an unmissable event for wine lovers and professionals in the sector.
The main event will take place on Sunday 20 October 2024 , from 11.00 to 21.00, at the prestigious Meliá Milano Hotel***** , in Via Masaccio 19: here, over 1,200 participants, including numerous professionals from the Ho.Re.Ca. sector , will have the opportunity to immerse themselves in a 360-degree wine experience.
The beating heart of Fermento Milano are the Tasting Benches where 80 Producers from all over Italy will present their best creations. Each Winery will bring up to 6 labels , offering participants the chance to taste around 500 different wines . It is therefore a unique opportunity to explore the richness and diversity of the Italian wine heritage in just one day.
Fermento Milano is not limited to Tastings: during the event, 9 thematic Masterclasses will be held in the Torre Galfa and Torre Gae Aulenti Halls. These sessions will involve Producers, Consortia, Institutions and Consulates, offering insights into the latest trends and techniques in the world of wine.
INNOVATION AND EXPERIENCE WITH VIRTUAL REALITY – Innovation is at the heart of Fermento Milano 2024, which this year introduces a virtual grape harvest experience created in collaboration with Sicilian wineries Wine Space and Curatolo Arini . Using VR viewers , participants will be able to immerse themselves in a realistic grape harvest simulation , involving all five senses: a unique way to bring the public closer to the wine production process, even if they are physically far from the vineyards.
THE METAVERSE – The true revolution of Fermento Milano is its Metaverse , called “ Enoverse Fermento Milano ”.
Active from September 2024 , this virtual environment extends the event experience far beyond the physical and temporal boundaries of the main event . In the Metaverse, participants can, from the comfort of their own homes:
- create your own avatar and move freely within the virtual environment designed for Fermento Milano;
- participate for free in interviews and talks with producers;
- visit the Enoverse Fermento Milano by chatting with your friends and other visitors of Enoverse Fermento Milano in the virtual world;
- chat with Ebe , the AI avatar who knows everything about Fermento;
- interact with the geographical totem of the Italian Regions to learn about the names and characteristics of the wines present in Fermento and interact with the pairing totem to discover which wines present in Fermento pair with your favourite dishes;
- purchase Fermento tickets (entrance to the Tasting Benches, VR events and Masterclasses);
- buy wines from the Fermento online shop ;
- attend concerts and exhibitions ;
- have fun with gamification to win vouchers and prizes;
- for Ho.Re.Ca operators and professionals , meet the producers during the events or visit the virtual tasting counter, obtain information on the wines and receive a purchase proposal for their premises.
FERMENTO MILANO SHOP – To facilitate the purchase of the wines tasted, Fermento Milano has enhanced its online shop that allows participants to purchase wines from the producers present at the event. The Fermento Milano staff takes care of managing orders, logistics and shipments, making the purchasing experience simple and convenient .
The Fermento Milano online sales channel will be available from September 1st to October 31st both on the Fermento Milano website and within Enoverse Fermento Milano for an even more engaging experience.
ADVANTAGES FOR PRODUCERS – For producers, Fermento Milano offers significant advantages. In addition to visibility during the physical event, the Metaverse offers extended exposure for several months. The possibility of direct sales through the online shop and networking opportunities with professionals and enthusiasts make Fermento Milano a valuable platform to promote their products.