Sunday 20 October 2024.
A prestigious location, a selection of wineries from all over Italy and beyond, interesting and curious technological innovations, the possibility of tasting wines from small and authentic wineries , learning their origins, philosophy and curiosities, guided by FISAR speakers and personal sommeliers.
These are the ingredients of Fermento Milano , the event now in its 8th edition , dedicated to all wine enthusiasts who will be guided by FISAR speakers and personal sommeliers and Slow Wine and Banca del Vino teachers.
The setting of the event organized by FISAR Milano (Italian Sommelier Federation of Hoteliers and Restaurateurs) for Sunday 20 October 2024 from 11.00 to 21.00 – is the Melià Milano Hotel***** , in Via Masaccio 19, which will make the best spaces available to offer an immersive experience to Fermento Milano participants.
The event will be hosted in the Sala Torre Galfa and in the SalaTorre Gae Aulenti (which will host the Masterclasses ) and in the Sala Torre Velasca (where the tasting stands will be set up).
OPEN TASTING STANDS WITH PRODUCERS – From 11.00 to 20.30, in the Sala Torre Velasca on the first floor, there will be 80 participating wineries from all over Italy and beyond the border . The Producers will present a wide selection of their wines (up to 6 different references for each winery) with as many as 500 labels for tasting , for an exceptional walk around tasting that will allow participants to plan their own free tasting and share the own experiences with the producers and sommeliers present.
As per tradition, the original format of Fermento Milano provides that the counters are placed next to the perimeter walls in such a way that the Producer or Sommelier is on the same side as the winelover or expert who wishes to taste the wines, without any barrier.
There will be a single shift (11.00 am – 8.30 pm) and it will be possible to access the area through the reception desk where the staff will deliver the Vinstrip glass holder and the Italesse glass branded Fermento Milano as a gift, together with the information brochure with the map of the cellars present and the list of wines for tasting.
MASTERCLASS – The rich schedule of 10 thematic Masterclasses and seminars – in collaboration with La Banca del Vino , Consortia, Producers and Tourism Promotion Bodies and Consulates – will be conducted by FISAR Sommelier Teachers , between 11.00 and 20.00 . The Masterclasses will be offered both in person (in the Torre Galfa and Torre Gae Aulenti rooms) and remotely . Members will, in fact, be able to decide to follow the tasting in the established salon, or live remotely from wherever they prefer, thanks to the live streaming broadcast on the Zoom platform and the possibility of sharing the tasting by sending the kits with Vignon® . Furthermore, slides and video recording will be available for an entire year.
EXPERIENCE WITH VIRTUAL REALITY – At Fermento it will be possible to live an innovative and immersive experience , one of a kind and never proposed until now, which will involve all 5 senses thanks to Virtual Reality and with the collaboration of Sicilian wineries Space and Curatolo Arini .
Once the VR viewers have been put on (by booking one of the 30-minute slots , available in the shifts scheduled throughout the day), the participant will be able to live the experience of a real grape harvest : he will be catapulted into Sicily , hosted inside the cellar and in the middle of the rows of a vineyard of the Curatolo Arini winery.
The participant will never feel alone: a voice will accompany him on this experiential journey between real and virtual elements, making him discover the characteristics and details of the harvest; you will even be able to smell the soft freshly picked grapes in your hands that stick to your fingers .
The producer will be at the user’s side to lead him to live the magnificent experience of the harvest , together with the collaborators of the winery who meticulously select and pick the ripe bunches of grapes and place them in the boxes placed and stacked manually.
METAVERSE OF FERMENTO MILANO – Fermento Milano is the first wine event in Italy equipped with its own Metaverse . Fermento Milano will, in fact, be “visitable” as early as September 1st (until October 31st) thanks to the Fermento Milano Metaverse . The Enoverse Fermento Milano – currently under development – will allow:
- create your own avatar and move freely within the virtual environment designed for Fermento Milano;
- participate in interviews with producers for free;
- visit Enoverse Fermento Milano with your friends and talk to each other in the virtual world;
- talk with other visitors to Enoverse Fermento Milano;
- talk to Ebe , the avatar equipped with Artificial Intelligence who knows everything about Fermento;
- interact with the geographical totem of the Italian Regions and learn about the denominations and characteristics of the wines present at Fermento;
- interact with the pairing totem and discover which wines present at Fermento go well with your favorite dishes;
- purchase Fermento tickets (entry to the tasting tables, AR events and Masterclasses);
- purchase wines from the Fermento online shop ;
- for Ho.Re.Ca operators and professionals, meet the producers during the events or visit the virtual tasting counter , obtain information on the wines and receive a purchase proposal for your restaurant;
- and much more.
FERMENTO MILANO SHOP – The big news of this edition will be the new Fermento online shop which will allow you to purchase the wines present at an advantageous price .
The Fermento Milano online sales channel will be available from 1 September to 27 October both on the Fermento Milano website and within Enoverse Fermento Milano for an even more engaging experience.
It will be possible to purchase even a single bottle (paying a small transport commission), or order all the desired bottles (even single ones and from different producers), and the Fermento Staff will take care of assembling the orders, managing the logistics and finalizing them. shipments to the addresses indicated by the buyers.
PARTNERS – The following Partners will support the VIII edition of Fermento Milano : Banca del Vino , Grissin Bon , Norda , Pulltex , Slow Food , Slow Wine , Swag , Vignon and Wine Space .