President Noal: “A result that is the merit of all the producers. Proud to be ambassadors in the world of a unique territory”
Asolo Prosecco sets a new historic record, reaching 30 million certified bottles.
An extraordinary result for the Consorzio Vini Asolo Montello and for the denomination, which shows constant growth not only in quantity, but also in quality, with a progressive increase in the value of the product, an objective that the Consortium has long set itself and will continue to pursue.
“We are proud of the goal achieved – explains the President of the Asolo Montello Consortium Michele Noal -, thanks to the work of our producers, who have been working for years to grow the denomination. An important choral effort, the result of the numerous initiatives that over time have made this result possible. In fact, Asolo Prosecco has been able to win the interest of national and international critics, who have assigned our wines excellent scores thanks to the commitment of the companies that have believed in the projects to promote the territory and have invested in quality”.
An important factor in the growth of the denomination is the consolidation and development of foreign markets : the United States remains the leading country for exports, but Asolo’s bubbles are also arousing increasing interest in Japan , where the Consortium brought its labels for tasting last November, during the Tokyo stage of the Slow Wine World Tour.
“Our wines – continues Noal – tell the world about a unique place, a territory of which we are proud ambassadors. Through the glass we have the opportunity to make known the village of Asolo and its charm, the wonderful hills that surround it and the food and wine excellences of our places. These are the lands of Canova and Palladio, in the Abbey of S. Eustachio Giovanni Della Casa wrote the Galateo. This is also where the red wines of Montello and Recantina are born, a variety grown locally for centuries and saved from extinction thanks to a long research work”.
After a 2024 marked by change, with the renewal of institutional positions and the establishment of three Commissions – agronomic, technical-legal and promotion – the Consorzio Vini Asolo Montello faces 2025 with confidence: “We will take part in the main trade fairs (Vinitaly, Vinexpo and ProWein) and the SloWine Tour in the United States. Not only that: we are also planning to strengthen the activities of protection of denominations at an international level. We want to continue with ever greater incisiveness in the actions of protection and surveillance, without forgetting the strong training and information activity aimed at operators and institutions that deal with food and wine and tourism in our territory”, concludes President Noal.