SUNRISE 5, 6, 7 AND 13 JULY.
The journey of LoST EU , the European Union’s sustained promotion program on the topic of sustainability and promotion of small dairy denominations, continues.
A journey that began last year, which saw very high quality cheeses protagonists of many events both in Italy and abroad, and which continues in the second year with a busy calendar of promotional events, which have at their center PDOs of excellence such as the Murazzano , Roccaverano , Ossolano from Piedmont, Puzzone di Moena from Trentino, Strachitunt from Lombardy, Vastedda from Valle del Belice and Pecorino Siciliano from Sicily, and last but certainly not least Provolone del Monaco from Campania .
After the first event, organized in Barolo on 1 and 2 June with tastings of DOP cheeses much appreciated by numerous European tourists, the next stop of LoST will be the Collisioni Festival , the great musical event scheduled in Alba on 5, 6, 7 and 13 July with very popular artists such as Calcutta, Club Dogo, Tedua, Capoplaza, Anna .
The musical event, which in the last edition registered around 60,000 spectators, will be a new great opportunity for visibility for the Lost project, which will have a promotional corner available in the hospitality area, to talk about the characteristics and unique qualities of its basket of DOP cheeses from all over Italy to the guests of the event. Furthermore, the general public of the Festival will have the opportunity to deepen their knowledge of these ancient products of the Italian dairy tradition also through the dedicated video, created in the first year and projected on the big screen of the festival before the concerts. There will also be moments of storytelling and promotion on the web, via social channels, through posts, videos and pills that will be published on the project pages.
The key word of the promotion will above all be sustainability . The intent is to raise awareness among the general public, especially young people, about respect for traditions, the environment and animals, knowledge of the history of the territory and the valorisation of quality DOP cheeses, such as those of LoST , which are an example of protection and harmonious coexistence with the natural ecosystem of the landscapes that host its production.
Through storytelling and dissemination, the public will be able to appreciate the philosophy of LoST, which aims above all to stimulate people to reflect on the current food distribution systems and to learn about the good practices that we can adopt every day, as consumers, choosing fair and sustainable products.
Thanks to LoST cheeses, in fact, it is possible to rediscover the rules of ethical agriculture far from mainstream logic , where the watchwords are health, well-being and protection of the future through the protection of the natural and human environment.
Bringing the messages of the Lost project to a festival with a very high participation of young people such as Collisioni represents an important challenge for the project, and an essential educational effort towards which we must all make a commitment, if we imagine a future for the new generations where food awareness linked to health and sustainability issues becomes a non-negotiable fixed point.
LOST EU IS A PROJECT BY
ALTE TERRE DOP ASSOCIATION
In collaboration with
Consortium for the Protection of Murazzano PDO, Consortium for the Protection of Roccaverano PDO, Consortium for the Protection of Ossolano PDO, Consortium for the Protection of Puzzone di Moena PDO, Consortium for the Protection of Strachitunt PDO, Consortium for the Protection of Vastedda della Valle del Belice PDO, Consortium for the Protection of Pecorino Siciliano DOP, Consortium for the Protection of Provolone del Monaco DOP