The conclusion of the Vinitaly 2025 event, by the Consortium for the Protection of Sicilian Doc Wines, also this year the protagonist of numerous masterclasses, meetings and debates.

WITH A POSITIVE BALANCE BETWEEN MEETINGS, TRAINING AND SHARED VISION.

The presence of the Consorzio di Tutela Vini DOC Sicilia at Vinitaly 2025 ended with great participation and lively interest, confirming once again the strategic role of the denomination in the Italian and international wine panorama.

A rich agenda of content marked the four days of the fair, offering a choral story of the Sicilian wine between conferences, masterclasses, meetings with buyers and international press , training sessions and insights into the most current issues for the future of the sector.

“Our participation in Vinitaly this year aimed to combine concreteness and vision, through the comparison with the world of research, young people, the market and the environment – comments Camillo Pugliesi, Director of the Consortium –. The events we proposed have told of a dynamic, aware and increasingly cohesive Sicily in promoting a model of sustainable, innovative and quality-oriented viticulture.”

Among the most significant events: the masterclass “Sulla rotta del Grillo” by wine educator Filippo Bartolotta; the meeting dedicated to the native vine Lucido , with tasting of the experimental vinifications of the VISTA project, led by Giovanni Colugnati; the in-depth study on Sicilian vines led by Luigi Salvo and aimed at the Oenology students of the University of Palermo.

There was also great participation at the meeting on ancient Sicilian vineyards , led by the agronomist and popularizer Maurizio Gily, as well as at the conference on wine tourism and artificial intelligence at the Meeting Hall of the Sicily Region, moderated by the journalist Luciano Ferraro, with speeches by Antonio Rallo, Mariangela Cambria and Rossella Calabrese.

The afternoon of April 8th finally saw the holding of the forum “ Sustainability: the island that exists ”, organized in collaboration with the SOStain Sicilia Foundation , which brought together authoritative voices from the scientific, production and environmental panorama in a concrete and far-sighted debate on the future of winemaking sustainability on the island.

The narration of the Sicily of contrasts was once again entrusted to Filippo Bartolotta, who closed the program with “ From 0 to 1000 ”, an ideal journey through terroir, altitudes and microclimates that make the Sicilian productive identity a unique heritage of its kind.

Throughout the duration of the fair, at the Sicilia DOC stand (Pavilion 2 – G79) , it was possible to taste 65 DOC Sicilia references from 37 companies , concrete evidence of the vitality and productive richness of the denomination.

Vinitaly 2025 represented for the Consortium not only a moment of visibility, but above all an opportunity to strengthen relationships, strategic vision and alliances for the future. A commitment that continues every day, on the territory, alongside companies, institutions and professionals who believe in the value of Sicilian wine.

With the “Roots” concept, the Umbria Pavilion told its story through identity, culture and territory: 1000 square meters for 56 leading wineries, 30 events and great institutional cohesion.

Vinitaly 2025 stands out for its great professionalism and involvement of industry operators, buyers and journalists.

Vinitaly 2025 ended with great satisfaction for UmbriaTop : the cooperative company, which brings together the majority of the regional wine companies, coordinated and promoted the participation of the regional wine supply chain under the banner of “ Roots ”, the key concept for the layout and narration of the Umbria Pavilion. A strong and clear message: the roots of Umbria are not only agricultural, but cultural, identity-based, community-based . A common thread that linked the 30 events proposed to a select and competent audience of international buyers, trade press and operators, including talks, guided tastings and technical meetings, through which Umbria told its past, present and future history.

“ In this edition of Vinitaly we have reiterated a concept – underlines Simona Meloni , Councilor for agricultural and agri-food policies, tourism and the PNRR – Umbrian wine is not just agri-food excellence. It is identity, it is culture, it is an extraordinary lever for the tourist development of our territory, it is an element of recognizability. For this reason, today more than ever, we need an ambitious, shared and recognizable project: a real Umbria brand that combines quality, narration and strategic vision. At Vinitaly, in addition to promoting our labels, we have laid the foundations for a development model that systematizes wine tourism, agriculture and culture, capable of bringing out the authentic soul of Umbria, not in competition with other regions, but in its uniqueness: the land of villages, uncontaminated landscapes, widespread hospitality, know-how and good wine ”.

“ Vinitaly 2025 stood out for its professional, focused and business-oriented atmosphere, with a constant flow of qualified visitors. – declared the president of UmbriaTop, Massimo Sepiacci – A central element was the strong harmony between institutions and operators in the sector in planning and prospects. Our producers, who appreciated the calm and effectiveness of this edition, noted great attention from buyers and the press, and a growing interest in our wines, which know how to tell the story of Umbria with authenticity. ” The spaces of the Umbria Top events area (Pavilion 2 – from A9 to F9) – this year too have been developed on two levels that act as inclusive containers for institutions, bodies, testimonials who contribute with their activities to promoting and enhancing the uniqueness of the territory: Department of the PNRR, agricultural and agri-food policies, mountains and internal areas, parks and lakes, tourism and sport, Chamber of Commerce of Umbria and Promocamera Umbria, Assogal Umbria – with its 5 Gal, 3A Agri-food Technology Park of Umbria. Numerous tastings and insights, designed under the format “Umbria Wine Academy” for a calendar of events aimed at making known the productions, stories, projects, faces of Umbrian wine. Positive participation of AssoGal Umbria: the 5 regional Gal, presented the first living lab on experiential tourism, in collaboration with the National Rural Network and with the participation of some Gal of the various Italian territories. The attended meeting demonstrated how teamwork and comparison with other partners can lead to innovative ideas for rural territories. Territorial identity, participatory animation, multidisciplinarity, the key words that emerged in all the stories presented.

Among the important events, the presentation of the publication “ Roots: the echo of the origins ”, presented for the first time, in the presence of the scholars and experts who contributed to the drafting of the publication. The volume intends to travel and rediscover the origins of Umbrian wine production through a multidisciplinary approach, to discover the strengths of the small but precious Umbrian production, between botanical, agronomic and environmental peculiarities of the territory and cultural ideas, historical stories, testimonies of agricultural and rural archaeology, thanks to the contribution, among others, of the University of Perugia, the University for Foreigners of Perugia, 3A Agri-food Technology Park of Umbria, Torgiano Wine Museum, AIS Umbria.

“ Not just a publication, but a declaration of belonging and an act of collective memory . – explains Gioia Bacoccoli , UmbriaTop coordinator – The “Radici” project was born from the desire to narrate the strengths of the regional winemaking industry starting from its origins. Pliny the Elder in his Naturalis Historia narrates: «Umbrorum gens antiquissima Italiae existimatur», or «The Umbrians are considered the most ancient people in Italy». The word VINÙ is written in the Eugubine Tablets (Gubbio), the longest and most important ritual text of ancient Italy, as Professor Augusto Ancillotti teaches, and attests to the use of wine for sacred and ritual purposes. In short, wine has been made in Umbria since time immemorial. All that remains is to start writing a story that is both new and ancient at the same time ”.

Berlin Packaging, the world’s largest Hybrid Packaging Supplier® specializing in the supply of glass, plastic and metal packaging and closures, returns to Distilleria Marzadro after the success achieved on the market with the customized version of the Fuerte bottle, designed in 2021 by Studio One Eleven, the driving force behind the company’s innovation, to offer another story of success and customization.

A proposal declined in several variants with decorations studied in detail to enhance the products

Distilleria Marzadro is an important Italian company that uses traditional and innovative methods to produce high-quality grappas and liqueurs and needed to develop a completely customized bottle, dedicated to its fine gins, creams and liqueurs, with packaging capable of communicating the craftsmanship and premium quality of its products, while maintaining a strong brand identity.

“To best enhance our products, it is essential that the packaging also communicates quality and identity. Berlin Packaging has once again proven to be a reliable partner, capable of interpreting our needs and accompanying us on a path of renewal that combines functionality and aesthetics” says Alessandro Marzadro, CEO of Distilleria Marzadro .

The solution: Berlin Packaging’s elegant interpretation

Studio One Eleven translated the partner’s needs by customizing an existing proposal characterized by an elegant and distinctive design, declining it in multiple versions for the distillery’s iconic products, such as Noiela grappa, Crema Alpina liqueur and Luz gin. Its conical shape designed to highlight the label and its rounded shoulder contribute to giving balance to the lines: the result is a bottle with a strong presence despite its limited height.

The details that further enrich the appearance of the container are also special. The thick bottom , characterized by a personalized band with the customer’s logo in embossing , and the non-standard band mouth that offers a further opportunity for customization through the application of a small label, make each bottle unique and special.

Finally, the embossed finish present on Noiela and Luz Gin recalls the craftsmanship and authenticity of traditional processes.

“We are proud that Distilleria Marzadro has chosen us again to create the most suitable packaging to enhance the tasting of their prestigious spirits. The continuity of this collaboration has led to a successful result that reflects the synergy we seek between content and container, knowing how to best express it” underlines Damiano Cavedon, Market leader Italy of Berlin Packaging .

An innovative master born from companies: 5 modules, 4 months of training and 3 months of internship for 20 participants. Hiring in companies for the best students.

The Consorzio Italia del Vino in collaboration with Luiss Business School announces the launch of the Wine Business Program 2025, an innovative educational path created to train young talents destined to cover strategic roles in Italian wine companies.

The program is aimed at graduates and university students, including undergraduates, motivated to build a career in the world of wine and aims to bridge the gap between academia and business , providing skills that are immediately usable in the job market.

“The project – emphasizes Roberta Corrà , President of Italia del Vino – intends to respond to a current criticality of the sector, the lack of specialized managerial figures, offering a concrete solution through an excellent program capable of combining international vision, academic rigor and experience in the field. The result of several years of work, the plan that we have created together with the professors of the Luiss Business School represents a virtuous model of collaboration between universities and businesses, oriented towards the growth of young people and the competitiveness of the Italian wine sector on global markets”.

The proposal will consist of 4 months of classroom training at the Luiss Business School in Rome. The teaching modules in English will focus on viticulture, oenology, marketing, export, sustainability, digitalization and innovation with the integration of emerging technologies such as Artificial Intelligence applied to the wine sector, practical workshops and wine tasting sessions. It will conclude with a three-month internship within the companies of the Consorzio Italia del Vino.

“This collaboration combines academic rigor and concrete application,” says Rita Carisano, General Director of the Luiss Guido Carli University, former Director of Confindustria Verona. “With the Wine Business Program 2025 we intend to train professionals with strategic vision, transversal skills and sensitivity to the innovation dynamics that are transforming the wine sector. The partnership with Italia del Vino demonstrates our commitment to making training a driver of economic and social development, through courses designed to impact the production fabric in a tangible and lasting way but above all by offering a real opportunity for employment.”

The project is supported by a network of technical partners who share its goals and is open to new collaborations. During the entire duration of the course, students will be hosted in Rome on the Luiss Business School campus and in facilities identified by companies during the internships. At the end of the course, the best candidates selected by a commission of experts and representatives of the sector will be able to access a fixed-term employment contract in one of the companies of the Consortium, transforming training into a concrete professional opportunity.