Tuesday 8 April masterclass with Gabriele Gorelli, the first Italian Master of Wine; presentation of the Digital Passport, conferences and tastings.
From 6th to 9th April Pavilion 11, stand C4, over 50 labels.
The Consorzio di Tutela del Primitivo di Manduria is preparing to participate in the 57th edition of Vinitaly, the famous International Wine and Spirits Exhibition, which will be held in Verona from 6 to 9 April 2025. With a rich calendar of events, tastings and innovative presentations, the Consortium will be present in Pavilion 11, stand C4 , where it will present over 50 labels of Primitivo di Manduria DOC and DOCG.
The events will start on Sunday 6 April at 12:00 at the Consortium stand, with a tasting led by Davide Gangi and Antonio Scatigna of Vinoway. To participate, you can send an email to info@consorziotutelaprimitivo.com
On Monday 7 April at 1:00 pm the conference “Wine and new generations: crisis or evolution?” will be held at the Conference Hall of the Puglia Region. The debate will involve experts in the sector such as Donato Pentassuglia , Councillor for Agriculture of the Puglia Region, Novella Pastorelli , President of the Consortium and Union of Consortia for the Protection of Wines with Designation of Origin of Puglia (Ucovip), Alessandro Rossi, Wine Manager of Partesa for Wine, Christian Scrinzi, General Manager of Collis Wine Group, the young oenologist Francesco Fortunato , the journalist Marco Sciarrini and Marta Cotarella , co-founder of the Accademia Intrecci. The moderator will be Davide Gangi of Vinoway Italia.
Tuesday, April 8 will be a day dedicated to innovation. At 1:30 pm, at the Conference Hall of the Puglia Region, the new State band, the “Digital Passport” of Primitivo di Manduria wine, a QR code that will offer detailed information on the product, will be presented. The presentation will take place together with the Istituto Poligrafico e Zecca dello Stato.
Following this, from 2.45pm to 4pm, a highly relevant masterclass will be held entitled “Wine and the successful communication strategy of a territory”, with the participation of two figures of absolute prestige: Gabriele Gorelli , the first Italian Master of Wine , one of the world’s leading figures in the field of sommellerie and wine culture, and Vincenzo Russo , expert in Consumer Psychology and Neuromarketing at IULM University, an international authority in understanding consumer behavior and in the application of neuroscience to marketing. Their expertise, combined in this masterclass, represents a unique opportunity to explore how strategic communication can elevate and strengthen the image of a wine territory, such as Primitivo di Manduria, on global markets (Participation: info@consorziotutelaprimitivo.com or by contacting the stand directly)
“We are excited to present new products and unique tastings to promote our Manduria PDO. – says Novella Pastorelli, President of the Consortium for the Protection of Primitivo di Manduria – This year too we are here to support the quality of Italian wine and our companies that produce an excellent Primitivo di Manduria. At Vinitaly we will preview a QR code that will be inserted inside the State bands of each of our labels. By scanning it, the consumer will be able to access the Digital Passport of Primitivo di Manduria, a section that will contain key information such as the serial and seal control code, the year of production, the batch and the certification. Furthermore, it will be possible to consult details on the producer and the Consortium for the Protection as well as suggestions on food pairings and recipes that enhance Primitivo di Manduria wines. With this initiative we aim to make each bottle even more traceable, offering those who buy our wines a complete and detailed overview of the quality and history of the chosen product, as well as providing a valuable service to our customers. companies. And then great tastings with prominent names, including Gabriele Gorelli, the first Italian Master of Wine, who chose us as excellence”.