THE “PIEVE DEL NOBILE” PROJECT BY TALOSA: REGENERATION AND INNOVATION IN MONTEPULCIANO

Talosa, a bastion of excellence in the Montepulciano wine scene, is pleased to present the developments of the “Pieve del Nobile” project, an initiative begun in 2020 that marked a turning point in the valorization of the historic vineyards and the most suitable areas of the prestigious wine area of Montepulciano, in Tuscany.

This project, launched with the aim of rediscovering and enhancing long- neglected lands , has highlighted the importance of an approach that integrates tradition and modernity in the winemaking field. “ Il Pieve del Nobile – explains Edoardo Mottini Jacorossi , CEO of Talosa – focuses on the recovery of ancient and valuable vineyards, reintroducing traditional cultivation techniques enriched by modern winemaking knowledge. The project promotes sustainable and high-quality viticulture, intrinsically linked to the unique characteristics of the Montepulciano terroir, with the aim of producing wines that are the purest and most authentic expression of these particular lands ”.
A fundamental aspect of the project is the conservation of biodiversity : “Pieve del Nobile continues Jacorossi – is in fact committed to the protection of historic vine varieties and to the adoption of agricultural practices that favor environmental sustainability . This balance between innovation and historical heritage translates into wines that more markedly reflect the peculiarities of the soil and the local climate, accentuating the finesse and complexity of Vino Nobile di Montepulciano .”
The project involves a series of local producers, renowned oenologists , expert agronomists and local institutions , all united by the common goal of relaunching and promoting an agriculture that is respectful of the environment and local traditions. “Pieve del Nobile” has thus become a virtuous example of how viticulture can evolve in a sustainable way, while preserving the historical and cultural heritage of the Montepulciano area, significantly contributing to the prestige of Vino Nobile on an international scale.
In parallel with the valorization of the wine heritage and its quality, Michele Merola, winemaker at Talosa , offers an overview of the challenges and expectations for the 2024 harvest now upon us: ” The 2024 climate season has brought notable challenges, with a summer characterized by extreme heat and drought that have put the vineyards to the test.”
Merola explains, however, how tenacity and innovation have played a crucial role : ” Despite the difficult conditions, constant attention and the use of preventive treatments have allowed us to keep diseases such as powdery mildew under control. We have adopted reactive and precision agricultural techniques to optimize the physiology of the plants, ensuring balanced irrigation and protecting the bunches from direct sunlight. All this makes us think that the quality will be high, while compared to last year, production has returned to normal, so we believe we will return to the levels of the previous harvest .”
Merola continues by directly linking the project to current growing conditions: ” The agronomic approach we are pursuing aligns perfectly with the goals of ‘Pieve del Nobile’ . The resilience of our agricultural practices and the ability to adapt rapidly to climate change are essential to the success of the project and to ensure that each vintage reflects the quality and complexity expected from Vino Nobile di Montepulciano.”
This unceasing commitment to excellence and sustainability reflects Talosa’s aspiration to go beyond the mere production of fine wines, embracing a broader vision that includes the protection and enhancement of the cultural and oenological heritage of Montepulciano. With each vintage, Talosa renews its commitment to preserving the authenticity and prestige of the territory, consolidating its position as an icon of quality and innovation in the international winemaking panorama.