“Elevate your choice” is the pay-off chosen to communicate the new identity and projects of the Consorzio Tutela Vini Asolo Montello.
The presentation of the fortieth anniversary of the Consorzio Tutela Vini Asolo Montello was held today, Monday 7 April, at Vinitaly, in the presence of the President of the Veneto Region, Luca Zaia.
A moment to remember a milestone, but also and above all to present future projects. With a renewed image, symbolized by the communication campaign curated by AdvisionAir and illustrated by the international artist Sara Ciprandi , the Consortium sets itself new goals: to strengthen the role of Asolo Prosecco Superiore Docg, making it known throughout the world as an expression of beauty and balance, and to enhance the wines of Montello, first of all the Recantina, a native rediscovered about fifty years ago.
<< A round of applause goes to all the producers, who every day commit themselves to heroic viticulture and have always believed in the value of the Asolo Montello area. – States the President of the Veneto Region Luca Zaia. – This is why I fought so that, in 2009, Asolo Prosecco Superiore obtained the DOCG. A territory that has shown constant growth and that contributes to bringing the name of Veneto to the world, together with the other denominations. Let us remember that 37% of Italian wine exported comes from our region and every bottle sold is equivalent to a business card. With regard to the issue of duties, which is being discussed so much at this Vinitaly, it is still too early to draw conclusions and pessimism is premature. The future must be faced with positivity: we still have to understand the situation and, above all, we can take the path of negotiations at a European level and Italy can play an important role in this game . >>
<< Our goal is to strengthen the dialogue with the members who have supported a common project in these forty years – says the president Michele Noal. – Asolo Prosecco Superiore Docg is our flagship wine and we will make it increasingly synonymous with discreet elegance. For this reason we have chosen a fresh, modern image, attractive also for young people and for those who, not necessarily wine connoisseurs, love the beauty and goodness of Italy. Precisely for this reason we have chosen to create strong synergies with the world of culture and art >>.
The denomination Asolo-Montello is a land where beauty can be felt everywhere . Asolo is a village considered among the most beautiful in Italy and the area is home to Villa Barbaro in Maser, designed by Andrea Palladio, and the Antonio Canova Gypsoteca Museum in Possagno, which houses the works of the famous sculptor. Montello is also the site of the Abbey of Sant’Eustachio, where Monsignor Della Casa wrote the famous Galateo.
To celebrate its fortieth anniversary, the Consortium will organize two events in October in the area that will involve operators, journalists, enthusiasts but also the local community. In fact, wine is one of the main sectors for the area, which creates employment, well-being and a sense of belonging.