The Valdobbiadene company signs a strategic partnership, expanding its portfolio with quality non-alcoholic beverages.
Val d’Oca , a company from Valdobbiadene recognized for its excellence in the production of Prosecco Superiore DOCG, announces its partnership with Bella , a brand from Mareno di Piave (Treviso) specialized in quality non-alcoholic beverages. This collaboration marks a strategic step for Val d’Oca , which is expanding its offering to respond to a constantly evolving market, increasingly attentive to innovative proposals in the no-alcohol segment. The agreement includes the distribution of Bella products through the Val d’Oca sales network, which has a consolidated presence both nationally and internationally. Thanks to this synergy, Val d’Oca will introduce a selection of refreshing beverages into its portfolio, ideal for those looking for alcohol-free alternatives without sacrificing taste and quality . “We are excited about the new partnership with Bella,” says Stefano Gava , General Manager. “For us, this company is synonymous with quality and creativity, values that we share and that guide us in our mission to offer exceptional products. At a time when the demand for non-alcoholic beverages is growing rapidly, we are ready to respond with solutions that respect our attention to the territory”. Bella, known for its careful selection of natural ingredients and its focus on consumer well-being, will enrich the Val d’Oca range with fruity and fresh beverages, perfect for every occasion. The products are already available in Val d’Oca distribution channels.
Val d’Oca Val d’Oca, a brand synonymous with excellence in the world of Prosecco, is the toponym of a hill cultivated with Glera. A few houses interspersed with a road that zigzags up along a tree grove make up an evocative landscape among the Treviso Prealps, in the hilly area between Valdobbiadene and Conegliano, protected as a UNESCO World Heritage Site since 2019. The specialist brand of Cantina Produttori di Valdobbiadene, a company founded in 2008 at the time 100% owned and subject to the direction and coordination of Cantina Produttori di Valdobbiadene, takes its name from this location, which had the task of marketing and promoting the cooperative’s products. Since the early 1990s, Val d’Oca has been the indication of the brand of wines intended exclusively for the HoReCa channel. In June 2023, 98% of Val D’Oca Srl was sold to Valdobbiadene Impresa SC, a cooperative company without prevailing mutuality and established by the members of Cantina Produttori di Valdobbiadene as well as the Winery itself.