Consorzio Vermouth di Torino relating to the 2024 edition of the Vermouth di Torino Week, scheduled from 23 to 30 June throughout the national territory.
The Vermouth di Torino Week is now a classic early summer event. The Turin Vermouth Consortium launches the new edition of an exciting week entirely dedicated to raising awareness of the quality, uniqueness and versatility of this Piedmontese excellence loved throughout the world . From 23 to 30 June , the Vermouth of Turin will be in the spotlight to show the charm of its long tradition and its appeal today as an increasingly strong symbol of an exclusive and original aperitif. Mixology experts, barmen, restaurateurs, chefs all of Italy participate in this event, promoting in a special way the different types of Vermouth of Turin, the only flavored wine recognized for its typicality and tradition as a PGI. Those who wish will be able to create new cocktail recipes. It will be possible to post both creative recipes with an indication of the types of Turin Vermouth used and the other ingredients, as well as photos of cocktails, evenings, presentations and events dedicated throughout the week to this intriguing and aromatic wine. The testimonials sent by those who join the initiative, together with the names of the venues participating in the Vermouth di Torino Week 2024 Edition, will be widely disseminated on the event website and on the social pages of the Consorzio del Vermouth di Torino.
Turin, 5 June 2024 – The Vermouth di Torino Week is now a classic early summer event. The Turin Vermouth Consortium launches the new edition of an exciting week entirely dedicated to raising awareness of the quality, uniqueness and versatility of this Piedmontese excellence loved throughout the world . From 23 to 30 June , the Vermouth of Turin will be in the spotlight to show the charm of its long tradition and its appeal today as an increasingly strong symbol of an exclusive and original aperitif.
Mixology experts, barmen, restaurateurs, chefs from all over Italy participate in this event, promoting in a special way the different types of Vermouth of Turin, the only flavored wine recognized for its typicality and tradition as a PGI. Those who wish will be able to create new cocktail recipes. It will be possible to post both creative recipes with an indication of the types of Turin Vermouth used and the other ingredients, as well as photos of cocktails, evenings, presentations and events dedicated throughout the week to this intriguing and aromatic wine. The testimonials sent by those who join the initiative, together with the names of the venues participating in the Vermouth di Torino Week 2024 Edition, will be widely disseminated on the event website and on the social pages of the Consorzio del Vermouth di Torino.
For this year’s edition, we highlight the collaboration with Vinarius, the important Association of Italian Wine Shops created to enhance the role of the wine shop and the wine shop as a place where the specialized trade in quality wine is carried out.
The aim of the “Week” is to promote the culture around the Vermouth of Turin and the Ora del Vermouth® (now a registered trademark of the Vermouth of Turin Consortium). It is an invitation to discover all its types, the best combinations with food and the different uses pure and mixed.
The Vermouth di Torino Week will also be particularly important because on this occasion, the convocation of the States General of the Vermouth of Turin will be held on 28 June at the Banca del Vino di Pollenzo . All the members of the Consortium will meet to talk about the current reality, production, marketing, protection and promotion aspects, as well as the numerous future projects.
On the afternoon of June 28th, at 2.30 pm, again in Pollenzo, there will be another eagerly awaited event reserved for the press : the guided tasting of the Vermouth of Turin and the appointment of the new Ambassadors of the Vermouth of Turin, recognized as such for their knowledge, their professionalism, the qualified promotion and dissemination activities of this product.