A project wanted by the National Association Le Donne del Vino, supported by the Department of Agriculture of the Puglia Region and created by La Content to tell the stories and experiences of women who, through their professionalism, their charisma and networking, have determined the emancipation of an entire sector
“Donne, vino e segreti” is born, a podcast to inspire, emancipate and bring awareness to the role and professionalism of women in the world of the Italian wine industry.
The project, strongly supported by the National Association Le Donne del Vino (1200 members who work in the wine sector), was created by the agency specialized in storytelling, digital strategy and content creation La Content and supported by the Department of Agriculture of the Puglia Region with the aim of promoting gender equality, sustainable economic growth and the reduction of inequalities. The first 2 episodes of “Donne, vino e segreti” are available from today, on Spotify and all the main music streaming platforms. Here is the link to listen to them:
But the road to bridging the gender gap in this sector, still strongly characterized by male figures, is long. This is precisely the goal of the podcast “Donne, vino e segreti”: to share, through five episodes, stories and testimonies of extraordinary women who have in common not only a passion for the world of wine, but also having had to face challenges to emerge and assert themselves, confronting gender barriers and prejudices. In this podcast, revealing the “secrets” becomes an act of courage that contributes to creating representation, to building a space in which to identify and to give the right visibility to open the doors to the future and in particular to the new generations. Each of these women has not only contributed to the growth and innovation of this sector, but has also maintained a deep connection with tradition and the land, innovating or preserving. Giving shape and voice to this journey, supported by La Content, is Giulia Blasi , author of the podcast, writer and activist known for her commitment to female empowerment and for her books that address issues of gender and social justice. The backdrop to these stories is Italy and its history, its wine culture and the world of wine entrepreneurship, explored by the narrative voices of Laura Donadoni , journalist and wine educator, expert in wines and wine culture, and of Le Donne del Vino .
“With the podcast ‘Donne, vino e segreti’ – says the national president of Le Donne del Vino Daniela Mastroberardino – we want to give voice to the extraordinary stories of women who, with commitment and passion, have transformed the world of wine in Italy. This project is an opportunity to tell the stories of determination and success of our female entrepreneurs, to show how much we can achieve together when we believe in the power of networking and sharing. We have chosen the podcast as a new form of communication to also speak to the new generations”. “After the tragic death of Marisa Leo – adds Marianna Cardone, national vice president of Donne del Vino and member of the Puglia delegation – we all felt the urgency to do something concrete for the women who work in our sector, but not only. One day I called Laura Donadoni. We were both deeply saddened, but from that conversation the spark was born: the right way to talk about emancipation and freedom and to address women by giving them strength through the stories of those who have overcome difficulties, could be a podcast. Thanks to the support of the regional councilor for Agriculture of the Puglia Region Donato Pentassuglia, that intuition is now a reality. The podcast remains, just as the voice of our women remains. They are authentic stories, sometimes uncomfortable, but those who listen must think: I can do it too!”
“With this podcast we give voice to women’s work, from the field to the cellar and beyond. We try to make them understand, through their own voice, the emotions, the joys and also the fears of this profession – underlines Donato Pentassuglia, Councilor for Agriculture of the Puglia Region – which is a combination of dedication, rootedness in one’s own territory, ability to bring new ideas to the management of old or new companies. In Puglia, 173 female-run companies participated in the 2023 call for proposals dedicated to vineyard renovation. They are not simply wives or daughters or granddaughters of long-time entrepreneurs in our land. They are tireless professionals, who love this work and who are often called upon to make complex choices. Telling their story through the innovative tool of the podcast will serve to reach many listeners in an engaging way, on the various platforms included in the project”.
In Italy, a third of entrepreneurs are women and women who lead agricultural businesses with vineyards and/or cellars are 28% [1] contributing to the growth of a sector that today is worth a total of 45 billion.